1 hr 8 min
29. Series 1 | Ep 29 - Learn how collaboration beats competition as a strategy for success with Paul Skinner Market Mentors
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- Marketing
Are you disenfranchised with competitive advantage as a strategy? If so, Paul Skinner of Pimp My Cause and Agency Of The Future has a new pair of lenses for you to look through. Paul's philosophy is polar opposite to most, and he's written a book about it called, The Collaborative Advantage, where he shares many great examples about why, and how, that works; a marketing tool kit, you could say, that helps you to take into consideration the whole ecosystem your business operates in, and challenges you to find purpose and a way to add value by understanding the bigger picture.
Market Mentors is brought to you by Fiona Jensen, Director of Market Recruitment - we're obsessed with connecting ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.
Are you disenfranchised with competitive advantage as a strategy? If so, Paul Skinner of Pimp My Cause and Agency Of The Future has a new pair of lenses for you to look through. Paul's philosophy is polar opposite to most, and he's written a book about it called, The Collaborative Advantage, where he shares many great examples about why, and how, that works; a marketing tool kit, you could say, that helps you to take into consideration the whole ecosystem your business operates in, and challenges you to find purpose and a way to add value by understanding the bigger picture.
Market Mentors is brought to you by Fiona Jensen, Director of Market Recruitment - we're obsessed with connecting ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.
1 hr 8 min