How to Become a Specialist Advisor with Doug Rainbolt The Marketing Podcast for Financial Advisors

We know that embracing a specialty can help advisors be more successful in their marketing, charge a premium for their services, and make it easier to find their ideal clients. But how can you go about choosing a specialty that’s right for you? In this episode, consultant to top advisors, Doug Rainbolt will explain:
How to evaluate potential niches
A proven process for defining your ideal client
Solving the biggest problem facing your target market
How to embrace a specialty you love
Using your niche to market to your ideal prospects