Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey Estate of Mind — The Art of Selling Luxury Real Estate

In this episode of Estate of Mind, Tami Simms is joined by Kofi Nartey, leader of Globl Real Estate and Development, a private real estate firm with billions of dollars in sales. In part two of our two-part series about how to effectively negotiate in luxury real estate, the pair discusses why it’s so important to truly know who you’re negotiating with, and why putting in the prep work ahead of time is so valuable when setting yourself up for future success.

- [06:28] Best Practices for Negotiating Luxury Real Estate
- [12:56] How to Approach Tougher Negotiations with Better Preparation
- [14:59] Defending One’s Professional Fee as a Luxury Real Estate Professional
- [17:20] Utilizing Scripts to Effectively Handle Different Objections
- [24:20] The Impact of Different Cultural Backgrounds in Negotiation
- [26:33] Closing Thoughts with Kofi Nartey