30 min
Shake It ’Til You Make It: Zumba® Creator Beto Perez’s Rise to Success Paychex THRIVE, a Business Podcast
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- Management
Zumba® creator Beto Perez, a native of Colombia, brought his passion for music and dance into the fitness world and took it by storm. His story epitomizes the American dream for entrepreneurs: starting with nothing but a vision and hard work, then watching it succeed beyond imagination. Zumba dance workouts and classes are beloved by millions, and now reach more than 185 countries, while the brand includes instructor certification, sub-brands, and apparel. Celebrate Hispanic Heritage Month with this inspirational story from one of Latin America’s most renowned entrepreneurs.
Topics include:
1:32 - Childhood love of dance3:07 - First dance job at age 156:45 - Lambada dance competition win leads to more success11:01 - Arrival in America and a key audition13:47 - Choosing a future business partner15:32 - The sales pitch that started it all18:20 - Shifting the business model19:49 - Scale, global success of Zumba fitness21:46 - Adding new products to the brand24:41 - New gym: City Zero27:30 - What’s next? Sub-brand and … movie?
Resources:
Want to suggest a potential guest or topic for a future THRIVE episode? Share your ideas at: http://payx.me/thrivetopics.
DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Zumba® creator Beto Perez, a native of Colombia, brought his passion for music and dance into the fitness world and took it by storm. His story epitomizes the American dream for entrepreneurs: starting with nothing but a vision and hard work, then watching it succeed beyond imagination. Zumba dance workouts and classes are beloved by millions, and now reach more than 185 countries, while the brand includes instructor certification, sub-brands, and apparel. Celebrate Hispanic Heritage Month with this inspirational story from one of Latin America’s most renowned entrepreneurs.
Topics include:
1:32 - Childhood love of dance3:07 - First dance job at age 156:45 - Lambada dance competition win leads to more success11:01 - Arrival in America and a key audition13:47 - Choosing a future business partner15:32 - The sales pitch that started it all18:20 - Shifting the business model19:49 - Scale, global success of Zumba fitness21:46 - Adding new products to the brand24:41 - New gym: City Zero27:30 - What’s next? Sub-brand and … movie?
Resources:
Want to suggest a potential guest or topic for a future THRIVE episode? Share your ideas at: http://payx.me/thrivetopics.
DISCLAIMER:The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
30 min