The She Leads Podcast: Real Conversations with Women Entrepreneurs Adrienne Garland

Take that chance - go down a different path!

Nasrin Yafari is a Japanese-Iranian-American, designer, and entrepreneur who began her career in education, straight out of NYU, where she worked with people, and learned and grew into marketing.  Nasrin shares her experiences in building a successful Brooklyn-based fashion brand, with a focus on taking risks and being true to herself. Taking a chance, Nasrin started her own business, going from manufacturing face masks during the pandemic to colorful jumpsuits.

Nasrin believes strongly that it is good to go down a different path while trusting your gut. Following one dream does not mean other passions don’t exist, but rather that they can be executed over a long period of time. Many people end up jumping ship when things are difficult, but Nasrin teaches the power of pushing through dips and slumps.

We must remember that entrepreneurship is a marathon - don’t give up when things are hard!
Notes:🗽 Nasrin went to NYU and chose education: she loved learning and growing and working with people. 3:39😷 “Mixed” started with producing face masks during the pandemic: later it scaled into textiles, physical products, and manufacturing. 5:45⚠️ The way education is set up, Nasrin couldn't execute her ideas: need for a shift in education. 7:11🧥 A product journey from masks to jumpsuits: how Nasrin designs. 10:07📩 Nasrin has a newsletter, which includes personal notes related to selling and empowerment. 15:52👠 Her story just happens to resonate with women, not men: it wasn't a conscious decision. 20:09🎯 In entrepreneurship, a lot of people jump ship, faced with difficulties: you just have to push through it. 23:37🍃 The peak season for Mixed comes in the spring and summer, but they are a year-round brand. 26:23
Links:
Website: mixedbynasrin.com 
Social Media Handles: @mixed_bynasrin @nasrinharumi
Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Your business is not your baby; it is there to help and support you - not the other way around!

With a degree in marketing, Lucy Vincent began her career in corporate sales and marketing where she worked for several top brands. Not wanting to build someone else’s dream, she quit without a backup plan. She knew she had the persistence it takes to succeed and launched The Agency Accelerator to equip women with strategy and support to build, grow, and scale their marketing businesses to six and multi-six figures online. Lucy helps freelancer social media managers make more than they ever thought possible without being glued to their phone 24/7 to build sustainable and profitable businesses. Her focus? Women entrepreneurs - which is why we love Lucy so much!

Lucy believes that creating inner trust is crucial, especially as women entrepreneurs, and this trust allows us to step up to the next level. Keeping promises and commitments to ourselves is what allows us to build confidence, trust, and belief in ourselves. This is not only life-changing for us, but also for those around us - our friends and family.

It is proven that when women have money to spare, they make the world a better place.  So now it is time for us to both learn and unlearn what we need in order to reach that point!
📈 Lucy's lessons learned from mistakes allowed her to scale her business to seven figures. 03:35😇 She let go of perfectionism: her advice? make as many mistakes as you can as fast as possible to scale efficiently.  07:22👩‍💼 Transitioning from a freelancer role to running an agency: stepping into the CEO role. 11:09🎯 Setting solid boundaries: you need to know what value you offer, and charge premium prices for expertise. 15:57🤓 Sometimes you must clear the decks to go tothe next level. 19:39🌸 Women entrepreneurship: creating an inner trust with ourselves is critical to step into your next level. 23:15👉 The most important thing for women is keeping promises to themselves. 27:38🤓 Whether you think you can or you think you can't, you're correct! 30:38💚 Community support is crucial for Lucy: Her Facebook group has 34,000 members.  34:52
Links
Social media handles: instagram.com/thelucyvincent
Website: thelucyvincent.com 
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

 Knowledge is power - and we can never have too much! 

A native of Pennsylvania, Dr. Cathleen Brown, is a board-certified OB/GYN, trained in Hawaii. She went on to serve on Army bases across the country, and is now the medical director at Winona. Dr. Cat has dedicated her career to women’s health and improving access to care and achieving positive health outcomes.

Winona is a tele-health company that aims to empower, educate, and treat women throughout the entirety of their menopause journey. Now available in 30+ states, Winona allows women to access healthcare without having to physically visit a clinic or hospital and get access to a physician at any hour of the day. Dr. Cat works collaboratively with patients. Together, the shared decision process empowers patients. 

While every woman is different, there are core things for which Dr. Cat believes women need to focus. Two of these are nutrition and physical activity. As women, we need to take care of ourselves, slow down, and not allow ourselves to be spread so thin.

The more you learn about yourself, the more you will be able to recognize changes in yourself and the more you will be able to make the changes you need to in your own life!
Notes:👩‍⚕️ Being a doctor is all Dr. Cat ever wanted to be: initially, she thought about being a pediatrician. 4:06🩺 She gravitated to OB/GYN: her mission was to change all the negative experiences women have with it. 5:44🤰 In 2021 she moved to Pennsylvania to work at Winona where she provides knowledge to patients. 8:28👂Winona is an asynchronous telemedicine platform that constantly communicates with patients. 11:54🧠 Going through hormonal issues and brain fog: all things that can affect your business. 15:56👠 The basic things every woman needs to focus on are nutrition and body movement. 21:56🛑 In our 40s and 50s, we need to slow down our lives and optimize our sleep. 26:01⚠️ As women, we are conditioned to help everybody else: it disconnects us from ourselves. 28:35🏋️‍♀️ Adrienne shares her experience of getting stronger by working with weights. 31:01🌸 With Winona, the more you learn, the better you'll be able to recognize changes in yourself. 35:38
Links: 
Social Media: https://www.instagram.com/drcatobgyn 
Website: bywinona.com Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com 
> "I love Adrienne and The She Leads Podcast!”> Please Show Our Podcast Some Love.  If you enjoyed today’s episode of The She Leads Podcast, Please Rate, Review & Follow Us on Apple Podcasts & Spotify> Here’s a simply way to show us some support. Please consider rating and reviewing! This helps me and my team to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! Also, if you haven’t done so already, please follow the podcast so you never miss an episode. Thank you so much!

It is important to give ourselves credit for what we have accomplished.

Hayley Foster, Founder & CFO of Foster Inc., began her career in advertising before the Internet became popular. Moving onto digital advertising, Hayley partnered with a friend to start her first business, a promotional marketing company with offices in New York, LA, and China. Hayley refers to her time building and running her business as attending the school of hard knocks for entrepreneurs, acknowledging the lessons she learned and what she had to offer to other women. 

Haley's resilience and ability to pivot through many challenges in work and private life, but also honoring her desires, spurred her personal evolution. Crucial moments allowed her to find her passion. Hayley shares tips on reading books, building awareness, thinking about our intentions, and guiding women entrepreneurs through fast-changing circumstances.  
Hayley believes that it is vital to engage and connect with people, and her Foster Women community is a specially vetted space for women to get stronger and better in business and life without feeling like we always need to control everything.
The way to experience life fully is only possible if we don’t control it constantly. 
Notes:🤩 How Hayley engaged and reconnected following the She Leads conference. 3:02👩🏻‍💼 Hayley has always been into technology: running her promotional marketing company for 12 years. 8:28👠 Many women come to her privately for advice on entrepreneurship: thus, the creation of Foster Inc. 10:11🌸 Hayley realized she wanted to niche into technology and systems coaching for women in wellness. 12:46😇 Life is continuously changing and if you're always trying to control it, you'll never be able to fully live it. 19:52🥰 Everyone in Foster Women is vetted by Hayley: emotional connection is very important. 24:41😊 Foster Women community members are all connected with the trust they have in Hayley. 28:49😎 Foster Women is all about engaging and quality, not quantity. 30:51
Links:
Social Media Handles: instagram.com/iamhayleyfoster Website: fostering101.com  fosterwomen.comConnect with Adrienne: https://www.sheleadsmedia.comListen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com
"I love Adrienne and The She Leads Podcast!”  Please Show Our Podcast Some Love.  If you enjoyed today’s episode of The She Leads Podcast, Please Rate, Review & Follow Us on Apple Podcasts & Spotify - it's a simple way to show us some support.  Your support helps me and my team to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! Also, if you haven’t done so already, please follow the podcast so you never miss an episode. Thank you so much!

When you do your marketing right, clients will come ready to buy.

With a background in psychology, Alexis Caldicott is known to many as the queen of event marketing. As an international speaker, messaging consultant and marketing strategist, Alexis supports entrepreneurs and business owners in creating six figures in three days from their events and marketing.

Not everyone who is successful is passionate about everything that they do each day, many people are passionate about what their business allows them to do and about the results clients will get. Good business decisions are not made on passion but rather based on data and numbers.

Remember to be passionate about the impact that you have and do not doubt the experience that you have!
👸 Alexis is a media guru, often called the queen of event marketing. 2:31💲 Working with a business coach: Alexis was earning 120k for 3-day events. 6:09👉 Successful people are not passionate about what they do each day, but they're just really good at their jobs. 8:22🤓 People make decisions from intuition, from passion, and that can play tricks with us: we need data and numbers 10:51🧪 Some people should not do events: if you can’t sell one-to-one, you can’t sell one-to-many 15:28🤩 Alexis is now focused on marketing: when you do your marketing right, they come ready to buy. 18:35😎 When you provide high-level content, whether people buy or not, they're happy. 23:44🙃 A mindset shift regarding sales is essential: you'll make my life better and easier by selling me something. 27:22🎯 Everyone is the best in the things we are most gifted with: “I get paid the most for what comes easiest to me”. 30:27🎭 Difference between women and men: men align better with their masks. 33:16
Links:
Connect with Alexis: www.linkedin.com/in/ateamevents
facebook.com/alexiscaldicottConnect with Adrienne: www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com 
"I love Adrienne and The She Leads Podcast!”Please Show Our Podcast Some Love.  If you enjoyed today’s episode of The She Leads Podcast, Please Rate, Review & Follow Us on Apple Podcasts & SpotifyHere’s a simply way to show us some support. Please consider rating and reviewing! This helps me and my team to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! Also, if you haven’t done so already, please follow the podcast so you never miss an episode. Thank you so much!

Being a part of family business means being a part of long-lasting values and reputation.

Guillermo Salazar, a renowned family business consultant and global speaker, brings invaluable insights into effective family business governance and communication, empowering enterprises for success.

Guillermo dives deep into the world of family business governance, communication, and legacy-building. Whether you're an entrepreneur or involved in a family business. He seriously takes into account the blood, sweat, and tears that the entrepreneur put into the business and describes owners as heroes who influenced and helped the whole family around them with the business. 

Guillermo is opening our minds to other aspects of the entrepreneurial journey that we don't often think about, and educating us on all the different considerations that we need to be thinking about when we're either, involved in a family business or we've created our own family business.
Notes:💼 Finances from a slightly different angle: family business finances. 02:30🤓 Guillermo comes from a family construction business: all the situations you can have related to the family business. 03:41😇 Helping people to make decisions regarding their family business: few options to move on. 08:113️⃣ Three steps in keeping family business: communication, purpose, and legacy as foundations. 12:10⏰ Time matters the most: quality of values and reputation takes time not size. 13:55🦸‍♂️ Retirement is the hardest part of being a founder: giving recognition to a family hero and receiving a legacy. 18:08🤩 Training to be an owner or understand the responsibilities and emotional connection with the ownership is essential for good leading. 22:35❓ Questions family business owners ask: differences between 1st, 2nd, and 3rd generation of owners and the motivations they have. 26:39🏆 “A Road to Triumph in Family Business”:  to reach the goal, there is a path that we have to work on together. 30:46
Links:
Connect with Guillermo:  www.linkedin.com/in/guillermosalazar
Website:        guillermosalazar.com 
Get his book here: www.amazon.com/gp/product/B09HL9B5T4
Connect with Adrienne: www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com 
"I love Adrienne and The She Leads Podcast!”Please Show Our Podcast Some Love.  If you enjoyed today’s episode of The She Leads Podcast, Please Rate, Review & Follow Us on Apple Podcasts & SpotifyHere’s a simply way to show us some support. Please consider rating and reviewing! This helps me and my team to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! Also, if you haven’t done so already, please follow the podcast so you never miss an episode. Thank you so much!