1 hr 25 min
111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy Experts On The Wire (An SEO Podcast!)
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- Marketing
In this episode:
* How to handle out of stock products (we get quite detailed here)
* Crawl optimization
* How to optimize content on product pages
* How to optimize content on category pages
* Internal search page optimization
* Handling content delivered in JavaScript on product or category pages
* Common eCommerce SEO mistakes
* The future of eCommerce SEO
* How canonicals help
* and we tackled LOTS of your questions from Twitter
Listen Now!
Related Episodes You Might Like
* A Masterclass in Modern Day Link Building w/Garrett French
* How To Do Big Brand SEO w/Corey Eulas
* Large Site In-House Technical SEO w/Jaime Alberico
Show Agenda and Timestamps
Episode Introduction [0:22]
Topic overview [0:29]
Luke Introduction [1:10]
What is Mayflex and what is Luke’s role? [1:35]
Is there a large difference between working with a B2B company versus a consumer oriented company when it comes to SEO? [2:41]
Where did Luke get his technical background? [4:08]
Product Questions [5:09]
General best practice to manage a discontinued product? [5:22]
Do you keep the same URL live and return a 200 code? [7:49]
At the point when you want to remove the product from the index what code or redirect do you use? [9:59]
Twitter Questions [13:00]
Malcom Slade: If a site was dropping half its inventory, say 4000 product URLs would you 404/410 (ideally semi custom based on legacy product), redirect or a mix of both? [13:00]
How to handle a situation where each product is unique and one of a kind so constantly rotating through products [17:30]
Khushal: Is it ideal to noindex,nofollow product pages that have filters to save crawl budget? If yes, how much is the impact from a visibility and/or crawl frequency perspective [21:10]
Jeremy Rivera – What about store locations that re-sell manufacturer goods, e.g. a local billiard shop who sells a national brand’s good but can’t list a price? [24:34]
Product Pages Twitter Questions [27:46]
Andrew at Optimisey – What does the perfect product page look like? How do you resist the push to stuff lots of text into the page to ‘optimise it for keywords’? [27:46]
For a clothing retailer what is a good approach for content on their product page? [31:25]
Rahul Khosla – How do you avoid duplicate content for products that aren’t manufactured by yourself when discussing the set attributes? [35:15]
Earning Links to Ecommerce Sites [37:29]
Rob Bonham – What content types are the best in earning quality links to ecommerce websites? Also, what methods have been most successful in earning said links? [37:35]
Category Pages Questions [40:20]
Sebastian Simon – Which content/type of content would you put on category pages? [40:26]
Jeremy Rivera – Fixing the way categories (collections) work on Shopify to something sane? [42:46]
Canonicals / Technical URL Reporting [44:37]
Adam Humphreys – I think a majority of us just want a more simplistic reporting system to give to clients for their developers around canonical setups. [44:37]
How to sort through and work through all the canonical issues [46:40]
In this episode:
* How to handle out of stock products (we get quite detailed here)
* Crawl optimization
* How to optimize content on product pages
* How to optimize content on category pages
* Internal search page optimization
* Handling content delivered in JavaScript on product or category pages
* Common eCommerce SEO mistakes
* The future of eCommerce SEO
* How canonicals help
* and we tackled LOTS of your questions from Twitter
Listen Now!
Related Episodes You Might Like
* A Masterclass in Modern Day Link Building w/Garrett French
* How To Do Big Brand SEO w/Corey Eulas
* Large Site In-House Technical SEO w/Jaime Alberico
Show Agenda and Timestamps
Episode Introduction [0:22]
Topic overview [0:29]
Luke Introduction [1:10]
What is Mayflex and what is Luke’s role? [1:35]
Is there a large difference between working with a B2B company versus a consumer oriented company when it comes to SEO? [2:41]
Where did Luke get his technical background? [4:08]
Product Questions [5:09]
General best practice to manage a discontinued product? [5:22]
Do you keep the same URL live and return a 200 code? [7:49]
At the point when you want to remove the product from the index what code or redirect do you use? [9:59]
Twitter Questions [13:00]
Malcom Slade: If a site was dropping half its inventory, say 4000 product URLs would you 404/410 (ideally semi custom based on legacy product), redirect or a mix of both? [13:00]
How to handle a situation where each product is unique and one of a kind so constantly rotating through products [17:30]
Khushal: Is it ideal to noindex,nofollow product pages that have filters to save crawl budget? If yes, how much is the impact from a visibility and/or crawl frequency perspective [21:10]
Jeremy Rivera – What about store locations that re-sell manufacturer goods, e.g. a local billiard shop who sells a national brand’s good but can’t list a price? [24:34]
Product Pages Twitter Questions [27:46]
Andrew at Optimisey – What does the perfect product page look like? How do you resist the push to stuff lots of text into the page to ‘optimise it for keywords’? [27:46]
For a clothing retailer what is a good approach for content on their product page? [31:25]
Rahul Khosla – How do you avoid duplicate content for products that aren’t manufactured by yourself when discussing the set attributes? [35:15]
Earning Links to Ecommerce Sites [37:29]
Rob Bonham – What content types are the best in earning quality links to ecommerce websites? Also, what methods have been most successful in earning said links? [37:35]
Category Pages Questions [40:20]
Sebastian Simon – Which content/type of content would you put on category pages? [40:26]
Jeremy Rivera – Fixing the way categories (collections) work on Shopify to something sane? [42:46]
Canonicals / Technical URL Reporting [44:37]
Adam Humphreys – I think a majority of us just want a more simplistic reporting system to give to clients for their developers around canonical setups. [44:37]
How to sort through and work through all the canonical issues [46:40]
1 hr 25 min