15 min
129 - State of the Industry with William "Chip" Rogers Suite Spot: A Hotel Marketing Podcast
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- Marketing
Former CEO and President of the AHLA, Chip Rogers, joins the Suite Spot to discuss the state of the industry and how hoteliers can make 2024 a successful year. This episode is filled with expert advice, industry insights, and trending topics so tune in to get the 411 on what developments are going to impact your hotel business!
To submit a question for future episodes, visit travelmediagroup.com. For show notes and transcript, visit our blog.
Episode Transcript:
Ryan Embree:
Welcome to Suite Spot, where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everybody and welcome to another episode of the Suite Spot. This is your host, as always, Ryan Embree, welcome and we've got a great guest, a guest that needs little to no introduction. He's checked in with us several times on the Suite Spot. Chip Rogers, President & CEO of the American Hotel and Lodging Association. Chip, thank you so much for being on Suite Spot.
Chip Rogers:
Yeah, always glad to be with you, Ryan. Thanks for having me.
Ryan Embree:
Yeah, and last time we were together Chip, was before the new year, so Happy New Year by the way. Very, very busy time for hoteliers. They're getting their budgets together, they're looking at data projections, all that good stuff. I wanna give a little bit of insight to our audience on maybe the planning process from the AHLA team. You guys have, have started off just really, really quickly. Lots of events. Obviously, every issue is important, but how do you kind of prioritize that, put your calendar in place, you know, around this time of year?
Chip Rogers:
Yeah, the biggest priority for us is always advocacy. I mean that's the core of what we do at AHLA is we're the voice of the hotel industry to make sure that policymakers are doing things that help the hotel industry not hurt the industry. And so this is a critical time of year for us because while we do a lot in Washington D.C., that just kind of keeps churning at a, at a steady pace again and again and again. It's the state and local level that is hyperactive at this very moment because most state legislatures go into session at the beginning of the year, and then most of them are done with session by early spring. And so this is really prime time for us when working on state and local legislation. And again, this year we've got a whole host of issues that we're dealing with at the state level. I'm in Atlanta, Georgia right now, probably two blocks from the capitol. We had a really big event here yesterday, about 300 hotels for our Georgia Hotel conference that we share with the Georgia Hotel Lodging Association. We had the Attorney General, we had one of the key members of the Georgia Senate join us. And we talked a lot about the policies that are impacting people. And we do these type of events really all around the country. We have 20 of these on the road events this year. And so yesterday was the second one we had. The first one was in Honolulu last week, which was wonderful, but we've got 18 more to go. And then of course we have our really big show, the Hospitality Show, which will be happening October 28th through the 30th in San Antonio, Texas.
Ryan Embree:
I'm sure it's so important, Chip to kind of hear, you know, get feet on the ground and talk to hoteliers face-to-face about some of these pressing issues in our industry. You get a unique perspective there. One of the things that AHLA just released recently, which should be good and and exciting news for everyone, is 72% of American travelers are likely to increase or at least maintain their level of hotel stays in 2024. So excellent news there, right? But there's always those looming, some inflation, economic uncertainty, obviously we got an election year. What can hoteliers do to make sure when they look back at th...
Former CEO and President of the AHLA, Chip Rogers, joins the Suite Spot to discuss the state of the industry and how hoteliers can make 2024 a successful year. This episode is filled with expert advice, industry insights, and trending topics so tune in to get the 411 on what developments are going to impact your hotel business!
To submit a question for future episodes, visit travelmediagroup.com. For show notes and transcript, visit our blog.
Episode Transcript:
Ryan Embree:
Welcome to Suite Spot, where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everybody and welcome to another episode of the Suite Spot. This is your host, as always, Ryan Embree, welcome and we've got a great guest, a guest that needs little to no introduction. He's checked in with us several times on the Suite Spot. Chip Rogers, President & CEO of the American Hotel and Lodging Association. Chip, thank you so much for being on Suite Spot.
Chip Rogers:
Yeah, always glad to be with you, Ryan. Thanks for having me.
Ryan Embree:
Yeah, and last time we were together Chip, was before the new year, so Happy New Year by the way. Very, very busy time for hoteliers. They're getting their budgets together, they're looking at data projections, all that good stuff. I wanna give a little bit of insight to our audience on maybe the planning process from the AHLA team. You guys have, have started off just really, really quickly. Lots of events. Obviously, every issue is important, but how do you kind of prioritize that, put your calendar in place, you know, around this time of year?
Chip Rogers:
Yeah, the biggest priority for us is always advocacy. I mean that's the core of what we do at AHLA is we're the voice of the hotel industry to make sure that policymakers are doing things that help the hotel industry not hurt the industry. And so this is a critical time of year for us because while we do a lot in Washington D.C., that just kind of keeps churning at a, at a steady pace again and again and again. It's the state and local level that is hyperactive at this very moment because most state legislatures go into session at the beginning of the year, and then most of them are done with session by early spring. And so this is really prime time for us when working on state and local legislation. And again, this year we've got a whole host of issues that we're dealing with at the state level. I'm in Atlanta, Georgia right now, probably two blocks from the capitol. We had a really big event here yesterday, about 300 hotels for our Georgia Hotel conference that we share with the Georgia Hotel Lodging Association. We had the Attorney General, we had one of the key members of the Georgia Senate join us. And we talked a lot about the policies that are impacting people. And we do these type of events really all around the country. We have 20 of these on the road events this year. And so yesterday was the second one we had. The first one was in Honolulu last week, which was wonderful, but we've got 18 more to go. And then of course we have our really big show, the Hospitality Show, which will be happening October 28th through the 30th in San Antonio, Texas.
Ryan Embree:
I'm sure it's so important, Chip to kind of hear, you know, get feet on the ground and talk to hoteliers face-to-face about some of these pressing issues in our industry. You get a unique perspective there. One of the things that AHLA just released recently, which should be good and and exciting news for everyone, is 72% of American travelers are likely to increase or at least maintain their level of hotel stays in 2024. So excellent news there, right? But there's always those looming, some inflation, economic uncertainty, obviously we got an election year. What can hoteliers do to make sure when they look back at th...
15 min