52 min
ALP Matt Steinwald 6002 The A-List Podcast
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- Education
Another week, another A-List, the podcast that asks the world's top advertising professionals how they got started in the business. Sponsored by Adhouse Advertising School. Hosted by Tom Christmann, Executive Creative Director at Catch+Release and one of the head #adnerds at Adhouse, where zoom classes start FEBRUARY 15.
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In this episode, recorded in the fall of 2022, you’ll hear Tom’s chat with Matt Steinwald, Executive Creative Director at Big Village (formerly Engine Group) in New York City. Matt got a mechanical engineering degree at Cornell before pivoting to advertising where he uses that big brain to make smart work, including the Sopranos nickname thing on Twitter for HBO.
Matt and I discuss:
• Taking the legendary Sal Devito’s class at School of Visual Arts in NYC
• Getting “pigeonholed” into making ads for board games and toys
• Tom’s small cameo in Matt’s story.
• Jumping into a social agency without knowing what a KPI is
• Inventing the first Rube Goldberg Machine powered by dogs for Beneful
• Giving everyone Sopranos nicknames on Twitter for HBO (and winning a Webby)
• How to build a social media machine
• Why Engine is now Big Village
You can contact Matt on LinkedIn or at matt.steinwald@big-village.com. You can contact Tom on LinkedIn or at tom@adhousenyc.com. This is the original advertising origin story podcast. This is the A-List. Thanks for listening and please share this episode with your most adnerdy friend.
Another week, another A-List, the podcast that asks the world's top advertising professionals how they got started in the business. Sponsored by Adhouse Advertising School. Hosted by Tom Christmann, Executive Creative Director at Catch+Release and one of the head #adnerds at Adhouse, where zoom classes start FEBRUARY 15.
>
In this episode, recorded in the fall of 2022, you’ll hear Tom’s chat with Matt Steinwald, Executive Creative Director at Big Village (formerly Engine Group) in New York City. Matt got a mechanical engineering degree at Cornell before pivoting to advertising where he uses that big brain to make smart work, including the Sopranos nickname thing on Twitter for HBO.
Matt and I discuss:
• Taking the legendary Sal Devito’s class at School of Visual Arts in NYC
• Getting “pigeonholed” into making ads for board games and toys
• Tom’s small cameo in Matt’s story.
• Jumping into a social agency without knowing what a KPI is
• Inventing the first Rube Goldberg Machine powered by dogs for Beneful
• Giving everyone Sopranos nicknames on Twitter for HBO (and winning a Webby)
• How to build a social media machine
• Why Engine is now Big Village
You can contact Matt on LinkedIn or at matt.steinwald@big-village.com. You can contact Tom on LinkedIn or at tom@adhousenyc.com. This is the original advertising origin story podcast. This is the A-List. Thanks for listening and please share this episode with your most adnerdy friend.
52 min