AMP194: Overcoming Tough Challenges When Business is No Longer Normal With Dave Schneider From Shortlist.io Actionable Marketing Podcast

How can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there’s no clear end in sight. Not only survive, but thrive.  
Today’s guest is David Schneider, CEO of Shortlist.io, a digital marketing agency. David understands how to handle challenges that affect businesses, marketers, and clients. 
 
Some of the highlights of the show include:
Challenges: Budget cuts, resource constraints, adjusting KPIs, building network Networking Concept: Recognize importance of recession-proof buffer for career Human Connection: Reach out to others and acknowledge/recognize importance Cultivate Relationships: Who do you admire/follow on social media channels? Natural Ice Breaker: Start a conversation by checking in; still happy and healthy? Marketing Copy and Conversion: Pivot messaging away from content cliches Growth: Despite less money and resources, work more efficiently and effectively  
Links:
David Schneider on LinkedIn Shortlist.io NinjaOutreach Ben Sailer on LinkedIn CoSchedule