22 min
AMP196: Future-Proofing Your Brand For Sustained Success With David Lemley From Retail Voodoo Actionable Marketing Podcast
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- Marketing
It may be a cliche, but it remains true that nothing is certain for business right now and in the future due to the COVID-19 pandemic. Brand building is a long-term sport with no finish line.
Today’s guest is David Lemley, a brand strategist with Retail Voodoo. He has worked with beloved brands, including Starbucks, REI, and KIND. David describes what steps to take to future-proof business and brands to thrive and survive for sustained success.
Some of the highlights of the show include:
Branding’s Value: More than a logo—develop a truly authentic brand built to last Past Background: Branding used to be all about making marks and doing things Present and Future Branding: Promises you make, keep, and feel New Things: Help food, beverage, wellness, and fitness brands win market share Future-proof Brand: Plan to survive and thrive during unforeseen circumstances Consequences: Loss of market share and impacts partner/customer relationships Essential Component: Data and research from brightest minds erodes resistance Future-Proof Process: Understand core audience to anticipate changing needs Building Blocks: People view brands as personal identity with values and morals Tasks, Tactics, and Tips: Read David’s book, Beloved and Dominant Brands Vectors: Ingredient/technology, consumer preferences, worldwide, and relevance
Links:
Retail Voodoo David Lemley on LinkedIn Beloved and Dominant Brands by David Lemley Essential Water LesserEvil Managing The Professional Service Firm by David Maister Ben Sailer on LinkedIn CoSchedule
It may be a cliche, but it remains true that nothing is certain for business right now and in the future due to the COVID-19 pandemic. Brand building is a long-term sport with no finish line.
Today’s guest is David Lemley, a brand strategist with Retail Voodoo. He has worked with beloved brands, including Starbucks, REI, and KIND. David describes what steps to take to future-proof business and brands to thrive and survive for sustained success.
Some of the highlights of the show include:
Branding’s Value: More than a logo—develop a truly authentic brand built to last Past Background: Branding used to be all about making marks and doing things Present and Future Branding: Promises you make, keep, and feel New Things: Help food, beverage, wellness, and fitness brands win market share Future-proof Brand: Plan to survive and thrive during unforeseen circumstances Consequences: Loss of market share and impacts partner/customer relationships Essential Component: Data and research from brightest minds erodes resistance Future-Proof Process: Understand core audience to anticipate changing needs Building Blocks: People view brands as personal identity with values and morals Tasks, Tactics, and Tips: Read David’s book, Beloved and Dominant Brands Vectors: Ingredient/technology, consumer preferences, worldwide, and relevance
Links:
Retail Voodoo David Lemley on LinkedIn Beloved and Dominant Brands by David Lemley Essential Water LesserEvil Managing The Professional Service Firm by David Maister Ben Sailer on LinkedIn CoSchedule
22 min