On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce business owners & entrepreneurs and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.
BI 340: How to Use the Forecaster Method and Stop Wasting Your Marketing Dollars
On the show with me today is John Lincoln; founder of a full service digital agency by the name of Ignite Visibility; a four-time Inc 5000 company. With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide.
Lincoln has authored thousands of articles and videos, taken hundreds of websites to number one positions in Google for competitive keywords, built social communities to millions of members, strategized many record breaking advertising campaigns with millions in spend and worked on hundreds of advanced projects in CRO, influencer marketing, media buys, email, Amazon and affiliate marketing. Lincoln has authored two books, "The Forecaster Method (2019)" and "Digital Influencer (2016)," and is Producer and Director of "SEO: The Movie" and "Social Media Marketing: The Movie". Lincoln has received the Most Admired CEO Award and San Diego's Top Business Leaders Under 40 Award. He has spoken at Web Summit, SMX, Pubcon and more.
In my conversation with John, we talked about two main topics; how authoring books has helped me to become an influencer, and how to leverage analytics and attribution tracking to ensure that ad spend is not wasted on offers that don't perform up to expectations. In fact, I was so impressed with what John shared with me that I hired his firm right after we finished recording the episode.
So, regardless of whether your run a SaaS, an eCommerce business, or a digital agency, you are going to get a ton of value from this interview.
Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/340...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent
BI 339: The Pros and Cons of Selling Direct on Amazon
On the show with me today is Ethan McAfee; founder and CEO of an Amazon brand management agency by the name of Amify.
Thanks to all that is going on in the world these days, many brands are revisiting how they are (or aren't yet) leveraging the Amazon sales channel as a part of their go-to-market strategy.
For some brands, this means that changes are in order, and in today's discussion, Ethan and I talked about the 3 ways a brand can sell their good on Amazon, along with the pros and cons of each method.
If you are part of a brand that is looking for ways to improve your online marketing and sales, this is definitely an interview you are going to want to listen to.
Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/339...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent
BI 338: Secrets to Growing a Successful Service Business in Mexico
On the show with me today is Mike Begg, founder of AmzAdvisors.com; an Amazon brand management agency located in Guadalajara, MX.
Mike's agency is currently working with approximately 50 different brands and the initial part of our interview is focused on asking Mike to explain how they attracted their clients. Content marketing and cold email both play a significant role in their marketing and lead generation, and when you listen to this interview, you are going to hear Mike explain the details of the exact tactics they are using.
In the second half of the interview, Mike and I dove into the topic of living and working in Mexico, and by all accounts, it seems like a pretty decent idea. Talent is abundant, labor costs are a fraction of the US, and life in Guadalajara sounds pretty enjoyable!
Bottom line; if you are running a digital agency of any kind, you are going to get a great deal of value out of listening to this episode!
Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/338...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent
BI 337: 3 Easy Steps to One Quick Win in SEO
On the show with me today is Rich Barnett; a pre-sales engineer with SEMRush, one of the worlds best SEO tools.
Conventional thinking around SEO is that it is a lot of work, its complicated, and it takes a long time to see results. The truth is that doesn't have to be the case, and if you are ignoring SEO, you are leaving free traffic (and money) on the table!
In my software company, Flowster, we've now been using SEMRush for a few months, and we have barely scratched the surface of what is possible. What we have done; however, is achieve some quick wins. For example, if you search for the phrase, "SOPs for digital marketing", we rank #1 and that one page generates 5-10 leads a week!
In my conversation with Rich, I asked him to break down the steps to achieving a quick win like this, and it wasn't nearly as complicated as an SEO rookie might think. In fact, it was actually pretty simple, and if you are using SEMRush, it is also pretty darn easy to do!
So...if you are a D2C brand (or pretty much any online business looking for traffic) and you want to better understand how to get some quick SEO wins, this interview is for you!
BI 336: How the Bouqs Disrupted an Industry and Raised $75M
On the show with me today is John Tabis, founder and Chairman of TheBouqs.com; an online flower retailer that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide. Since their founding in 2013, the company has raised $75M and delivered millions of flowers around the world.
In our conversation, John and I talked extensively about three main themes. The first one is how to craft - and iterate - a story that gets people excited about your brand. In John's case, it took approximately 6 months to do this, and the story was so compelling that their first year ad spend was under $5K; yet their revenue rapidly climbed to six figures per month.
The second theme we talked about was about how to create mutually beneficial partnerships, and in John's case, these partnerships have had a significant impact on the growth of the company.
And finally, we talked about how his first attempt to raise money was a total flop, what he learned, and how he was eventually able to raise a total of $75M for the company.
If you are a D2C brand founder looking to start or scale your company, make sure you have a pen ready because when you listen to this interview, you are going to uncover plenty of actionable golden nuggets!
Today's episode is brought to you by Flowster. If you run an eCommerce business and are struggling to effectively delegate your highly repetitive routine work to your remote team, Flowster's process management software and pre-made ecommerce workflow templates make hiring, training, and delegating to your team a breeze. Check it out today at Flowster.app
BI 335: How Parakeeto Launched a SaaS App with Minimal Cash on Hand
On the show with me today is Marcel Petitpas; founder of a new SaaS app called Parakeeto.
In our conversation, you are going to hear Marcel and I talk about how he came up with the idea for the software, how they leveraged a brand new podcast and a consulting offer to generate a list of buyers (and cash!) for the software, how he found a technical co-founder to help him develop the product, and so much more.
If you are an aspiring SaaS founder, this episode is for you!