35 min
Ep. 247 - Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024 SocialMinds - A Social Media Marketing Podcast
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- Marketing
Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain’s executive creator director. But here’s the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Our first panel at SocialMinds LIVE in London asked one simple question: how can brands bin the buzzword and build a genuine community? Answering our question was Leah Silverlock, global director of social media at American Express GBT; Jake Gauntlett, head of content at MOB; and Tom Bellamy, SocialChain’s executive creator director. But here’s the catch: how we define community and how the wider industry defines it, is wildly disconnected. Through this discussion and the following Q&A, we set the record straight and set brands on the right path.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
35 min