10 min

CC 094: 11 Entrepreneurial Skills Every Small Business Owner Needs To Succeed Online The Content Champion Podcast

    • Marketing

Entrepreneurship is hard.

Mastering online marketing is perhaps even harder.

But as a time-strapped small business owner you knew that already right?

Yet here’s the thing…

If you can’t translate the success of your bricks and mortar business to a wider audience of the right people online – then at some stage your competitors will steal your market share. Who knows, it may even be another local business that does it.

That’s why every successful entrepreneur needs to learn some pretty specific and very important skills during their career – in order to make their company a success on the Internet.

These top skills will not only help to set you apart on the Web, by enhancing your online traffic, leads and sales – but will help you build a brand that stands the test of time in your industry.

So what are these essential skills entrepreneurs need? Let’s dive into a list of the key traits that will place you among the most successful online entrepreneurs in the world.

Listen To My Show On The Entrepreneurial Skills

[toc]

1. Positioning

​Smart small business owners know that ​niching down will help them stand out online, rather than going too broad with their ​positioning.

However counter intuitive it may sound, there’s more money to be made by catering to a smaller market than…well, everyone.

Identifying ​a niche market ​requires an entrepreneur to adopt a marketer’s mindset, so you can focus on ​your potential audience’s pain points – their needs, wants and frustrations. ​Positioning your ​business to solve these problems will give you a great foundation to build upon.

Niche targeting has much to do with ​empowering your online ​authority and sales. ​By getting your positioning right from the outset, ​you’ll ​convert more of your web visitors into customers as you grow your traffic.

​Recommended Reader Resources

How To Create Strong Brand Positioning In Your MarketMarketing: A Guide To Successful Positioning

2. ​Knowing Your Audience

Right from the start you should always be thinking of how to effectively market your ​products and services. It all begins with getting a good grasp of what the people in your target audience want, and knowing how a desired product or service can address their needs.

​​Naturally, you should make sure ​there’s sufficient demand for ​what you’re offering – and ​devise a lead generation ​process to convert this demand into ​sales. ​

​Understanding who your target audience are, where they are and what keeps them awake at night will then help you create ​accurate customer avatars – and in turn assist you in mapping your customer sales journey online.

​Recommended Reader Resources

How ​To Create A Customer Avatar In 5 Simple Steps​Mapping Your Customer Journey In 5 Essential Stages

3. Understanding How To Scale

Having identified a desirable product/service and started building a business brand around it, you can soon (hopefully) expect to deal with an influx of demand.

Before this happens though, you should already have the systems in place to ensure that your business can efficiently handle the anticipated growth in customers.

Entrepreneurship is hard.

Mastering online marketing is perhaps even harder.

But as a time-strapped small business owner you knew that already right?

Yet here’s the thing…

If you can’t translate the success of your bricks and mortar business to a wider audience of the right people online – then at some stage your competitors will steal your market share. Who knows, it may even be another local business that does it.

That’s why every successful entrepreneur needs to learn some pretty specific and very important skills during their career – in order to make their company a success on the Internet.

These top skills will not only help to set you apart on the Web, by enhancing your online traffic, leads and sales – but will help you build a brand that stands the test of time in your industry.

So what are these essential skills entrepreneurs need? Let’s dive into a list of the key traits that will place you among the most successful online entrepreneurs in the world.

Listen To My Show On The Entrepreneurial Skills

[toc]

1. Positioning

​Smart small business owners know that ​niching down will help them stand out online, rather than going too broad with their ​positioning.

However counter intuitive it may sound, there’s more money to be made by catering to a smaller market than…well, everyone.

Identifying ​a niche market ​requires an entrepreneur to adopt a marketer’s mindset, so you can focus on ​your potential audience’s pain points – their needs, wants and frustrations. ​Positioning your ​business to solve these problems will give you a great foundation to build upon.

Niche targeting has much to do with ​empowering your online ​authority and sales. ​By getting your positioning right from the outset, ​you’ll ​convert more of your web visitors into customers as you grow your traffic.

​Recommended Reader Resources

How To Create Strong Brand Positioning In Your MarketMarketing: A Guide To Successful Positioning

2. ​Knowing Your Audience

Right from the start you should always be thinking of how to effectively market your ​products and services. It all begins with getting a good grasp of what the people in your target audience want, and knowing how a desired product or service can address their needs.

​​Naturally, you should make sure ​there’s sufficient demand for ​what you’re offering – and ​devise a lead generation ​process to convert this demand into ​sales. ​

​Understanding who your target audience are, where they are and what keeps them awake at night will then help you create ​accurate customer avatars – and in turn assist you in mapping your customer sales journey online.

​Recommended Reader Resources

How ​To Create A Customer Avatar In 5 Simple Steps​Mapping Your Customer Journey In 5 Essential Stages

3. Understanding How To Scale

Having identified a desirable product/service and started building a business brand around it, you can soon (hopefully) expect to deal with an influx of demand.

Before this happens though, you should already have the systems in place to ensure that your business can efficiently handle the anticipated growth in customers.

10 min

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