Driving Commerce Through Community on TikTok Khaleej Times

With Black Friday just around the corner, we ask how brands can utilize TikTok to create communities to reach and retain their audience. We spoke to Aref Yehia, Head of Business Partnerships for Retail & E-Commerce, TikTok, to get some tips and tricks on what brands, retailers, and brand influencers can do during this time to create community engagement.