100 episodes

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

Ecommerce Braintrust

Ecommerce Braintrust Kiri Masters

    • Management

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

Ecommerce Braintrust

    The Amazon For CMOs Series: Discussion With Dora Du, CMO at Wynd Technologies

    The Amazon For CMOs Series: Discussion With Dora Du, CMO at Wynd Technologies

    In this episode, we bring you a conversation with Dora Du, CMO at Wynd Technologies. They specialize in air quality sensors, monitors, purification, and overall insights. As CMO, Dora leads the marketing team. She brings her expertise from brand management and data-driven marketing. 
    Make sure to tune in!
    Mentioned in this Episode
    Connect with Dora Du Find out more about Wynd Learn about Instacart Advertising Connect with Kiri Masters Learn more about Bobsled Marketing Connect with Mark Power Learn more about Podean

    • 20 min
    The Amazon for CMOs Series: Discussion With Alex Reed, Co-Founder and CMO at Truman's

    The Amazon for CMOs Series: Discussion With Alex Reed, Co-Founder and CMO at Truman's

    This week we are replaying a conversation with Alex Reed, Co-Founder, and CMO at Truman's, the coolest cleaning company on the internet. Alex comes on the show with a different perspective and a product that is not currently sold on Amazon.

    Tune in and find out why some brands decide not to sell on Amazon and what are the challenges and opportunities that come with this choice.

    • 24 min
    The Amazon for CMOs Series: Discussion With John Denny, Vice President of ECommerce and Digital Marketing at CAVU Venture Partners

    The Amazon for CMOs Series: Discussion With John Denny, Vice President of ECommerce and Digital Marketing at CAVU Venture Partners

    In this episode, we talked with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners. John is talking about his experiences in advertising, the power of the brand, and how it creates a movement, advertising technology, difficulties brands have to face when they underestimate Amazon as a sales channel.
    Tune in and find out more about brand building from John Denny.
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Learn more about Bobsled Marketing
    Connect with Mark Power
    Learn more about Podean
    Connect with John Denny
    Find out more about CAVU Venture Partners

    • 41 min
    The Amazon For CMOs Series: Discussion With Jim Morgan, Head of ECommerce at Vita Coco

    The Amazon For CMOs Series: Discussion With Jim Morgan, Head of ECommerce at Vita Coco

    To celebrate the one-year anniversary of Amazon for CMOs, we are releasing a few of the interviews Mark Power and I did with CMOs and retail executives, exploring some of the themes from the book. In the first episode of the Amazon for CMOs miniseries, we had a conversation with Jim Morgan, head of eCommerce at VitaCoco. 
    Jim is talking about his journey in Vita Coco, the company’s beginnings on Amazon in 2006,  and building foundations for success in eCommerce. He offers his point of view on where does Amazon fits in the organization, and how could we utilize Amazon as a growth channel in the best way. 
    Tune in today and listen to the interview with Jim Morgan!
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Learn more about Bobsled Marketing
    Connect with Mark Power
    Learn more about Podean
    Connect with Jim Morgan
    Find out more about Vita Coco

    • 26 min
    A Climate Pledge Friendly Badge - Is Packaging a Competitive Differentiator for Brands?

    A Climate Pledge Friendly Badge - Is Packaging a Competitive Differentiator for Brands?

    Amazon launched a Climate Pledge Friendly badge a couple of weeks ago, so we are talking today with Brent Lindberg, who is the Founder of Fuseneo, a packaging innovation, development, and prototyping firm with a team of industrial designers, engineers, and graphic designers, that crosses material and process boundaries to unlock solutions that help brands exceed online and on-shelf.
    Join us to learn more about Amazon’s special packaging programs!
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Learn more about Bobsled Marketing
    Connect with Brent Lindberg
    Learn more about Fuseneo

    • 23 min
    Evolution From Amazon MWS-API to Amazon SP-API

    Evolution From Amazon MWS-API to Amazon SP-API

    In today’s episode, we are joined by Othmane Sghir, CEO & Co-Founder of DataHawk. DataHawk is an Amazon analytics and optimization software that provides tools for Amazon sellers, vendors, and agencies to help increase sales, optimize margins, boost productivity, and gain insights. We are talking about Amazon’s recent evolution from Amazon MWS to Amazon SP-API.
    Tune in to learn more!
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Learn more about Bobsled Marketing
    Connect with Othmane Sghir
    Learn more about DataHawk

    • 15 min

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