313 episodes

Listen in as host Eric Bandholz, founder of Beardbrand, interviews interesting entrepreneurs in the ecommerce space.

Ecommerce Conversations by Practical Ecommerce Practical Ecommerce

    • Technology

Listen in as host Eric Bandholz, founder of Beardbrand, interviews interesting entrepreneurs in the ecommerce space.

    Agency CEO: Adopt an 'Abundance Mentality'

    Agency CEO: Adopt an 'Abundance Mentality'

    Online selling is increasingly competitive, forcing merchants to selfish and shortsighted decisions. That's according to Corey Blake, CEO of MWI, a digital marketing agency. "When we have a scarcity outlook with shortsightedness," he told me, "We're scraping and clawing to keep it all. A better approach is an abundance mentality."

    • 33 min
    Kuru, a DTC Shoe Brand, Solves a Pain

    Kuru, a DTC Shoe Brand, Solves a Pain

    Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, is thriving by focusing on foot pain.

    • 31 min
    Beardbrand's Technology Stack: Platforms, Apps, Services

    Beardbrand's Technology Stack: Platforms, Apps, Services

    An ecommerce company is a collection of platforms, apps, and service providers. That's certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand's growth marketing manager. I asked James to describe our technology stack, hoping that the decisions we've made (good and bad) can help other merchants.

    • 34 min
    ABF Creative, a Podcast Network, Is 'More Than a Business'

    ABF Creative, a Podcast Network, Is 'More Than a Business'

    The mission of Anthony Frasier's company, ABF Creative, is to broadcast voices and stories from the African American community. He launched the company in 2016 from his hometown of Newark, New Jersey, having founded a tech conference and authored a book. To Frasier, ABF is much more than a business.

    • 28 min
    Turn Off Your Phone, Says Agency Founder

    Turn Off Your Phone, Says Agency Founder

    Most entrepreneurs in 2020 are uber connected: phone, text, email, Slack — you name it. But to Arri Bagah, the founder of Conversmart, an ecommerce agency, always-on connections means non-stop interruptions. "It's a matter of taking control of my time — trying to be less reactive and more active," he told me. "Receiving all of those notifications prompts you to react."

    • 29 min
    CopySmiths Founder on Content Marketing by the Numbers

    CopySmiths Founder on Content Marketing by the Numbers

    Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important."

    • 33 min

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