192 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

eCommerce Marketing Podcast Arlen Robinson

    • Marketing

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

    Video Content Strategies for Ecommerce Brands - with Matt Pierce

    Video Content Strategies for Ecommerce Brands - with Matt Pierce

    Marketing Strategies Revealed in this Episode:
    Where an ecommerce business should begin when looking to implement a video content marketing strategy How you use these marketing strategy to grow and scale e-commerce business The tools needed to successfully execute these video marketing strategies? Some well known brands that are successful with their video content marketing campaigns

    • 28 min
    Digital Strategy during Pandemic - with Randi Mohr

    Digital Strategy during Pandemic - with Randi Mohr

    Marketing Strategies Revealed in this Episode:
    What makes a digital strategy data-driven and customer-focused How do marketers today crisis-proof their marketing plans What is a framework of crisis-proof digital strategy How to measure the efficacy of these crisis proof marketing strategies

    • 21 min
    eCommerce Promo Code Protection - with Matt Gillis

    eCommerce Promo Code Protection - with Matt Gillis

    Marketing Strategies Revealed in this Episode:
    What are promo codes and how are the negatively abused in today's ecommerce sales How to you protect your profit margins from unauthorized use of coupons The analytics that should be monitored to ensure that your promo code campaign remains "healthy" Businesses that have implemented promo code protection mitigating steps to protect their margins

    • 27 min
    YouTube Ads for e-Commerce - with Brett Curry

    YouTube Ads for e-Commerce - with Brett Curry

    Marketing Strategies Revealed in this Episode:
    How YouTube Ads are different from other platforms How do you optimize your YouTube Ads The key metrics that should be looked at when scaling ads Businesses that have become successful with their YouTube ads

    • 34 min
    All About SEO - with Harry Sanders

    All About SEO - with Harry Sanders

    Marketing Strategies Revealed in this Episode:
    The top SEO strategies that can be implemented in 2020 The different tools needed for these SEO strategies What are the top companies that have used these strategies for their success? How to measure the success of your SEO efforts

    • 25 min
    SMS Marketing - with Arri Bagah

    SMS Marketing - with Arri Bagah

    Marketing Strategies Revealed in this Episode:
    What is text marketing? The advantages of text marketing compared to other marketing strategies The tools and tips that you can impart when launching a text marketing campaign  E-commerce brands that do a great job running a text marketing campaign

    • 27 min

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