20 episodes

A PwC podcast series in which our economics experts discuss the UK and global macroeconomic outlook and what this means for businesses.

Economics in business PwC UK

    • News

A PwC podcast series in which our economics experts discuss the UK and global macroeconomic outlook and what this means for businesses.

    Economics in business S1E20 - Seeing is Believing: Understanding the economic potential of VR and AR

    Economics in business S1E20 - Seeing is Believing: Understanding the economic potential of VR and AR

    Virtual and Augmented reality were once seen as the domain of the entertainment industry, used mainly in gaming and social media. However, as these technologies have developed and the number of use cases have grown, an increasing number of sectors, from health services to product development, are beginning to harness the potential of VR and AR. Jeremy Dalton, a VR and AR specialist, and Ryan Hamilton, a PwC economist, join Freddie Martin in the studio to discuss the impact that VR and AR will have on the UK economy and give advice for businesses looking to adopt these technologies.

    To find out more, please visit PwC's virtual reality page, where you can download a copy of our 'Seeing is Believing' report and explore the results of the analysis mentioned in this episode: https://www.pwc.co.uk/issues/intelligent-digital/virtual-reality-vr.html
    If you’d like more information on the solutions VR and AR are providing throughout the COVID-19 crisis, you can listen to ‘PwC’s Business in Focus podcast’ episode with Jeremy here: https://pwc.to/2AEDUPu

    • 14 min
    Economics in business S1E19 - Reflections on the UK economy with John Hawksworth

    Economics in business S1E19 - Reflections on the UK economy with John Hawksworth

    In this episode, we talk to our outgoing Chief Economist John Hawksworth, to mark his retirement after 34 years with the firm. John reflects on the development of the UK economy over the past four decades - the key trends, challenges and lessons learnt. We discuss the opportunities facing the UK economy and also touch upon the ongoing COVID-19 pandemic.

    • 21 min
    Economics in business S1E18 - The importance of capturing wider wellbeing benefits in public sector investment decisions

    Economics in business S1E18 - The importance of capturing wider wellbeing benefits in public sector investment decisions

    Governments and other public sector bodies are under increasing scrutiny from taxpayers to demonstrate that investment of government resources represents good value for money for society. This means that it is no longer enough to look at the traditionally monetised economic benefits but it is also important to capture wider impacts on society. In this podcast, Hannah Audino talks to Ioanna Sikiaridi and Alisha Kapoor, strategy consultants at PwC, to understand how they use economics and strategy to help public sector organisations integrate wider impacts - economic, environmental, social - when developing their strategy and making investment decisions.

    • 14 min
    Economics in business S1E17 - How can impact-driven strategies help companies be sustainable?

    Economics in business S1E17 - How can impact-driven strategies help companies be sustainable?

    Values in society are being reassessed, external stakeholders are gaining more influence and Government policy and regulation are changing. We are now seeing customers and employees wanting to engage with companies that share their values and are increasingly demanding companies to demonstrate their positive contribution to society. In this podcast, we talk to Ioanna Sikiaridi and Priya Ravidran, strategy consultants at PwC, to understand how they use economics and strategy to help companies understand their impact on consumers and wider society, communicate to their stakeholders and integrate impact within their strategy to sustain long-term growth. You can find out more at https://www.pwc.co.uk/services/economics-policy/total-impact-and-measurement.html.

    • 13 min
    Economics in business S1E16 - Skies Without Limits - The Impact of Drones on the UK Economy

    Economics in business S1E16 - Skies Without Limits - The Impact of Drones on the UK Economy

    In this podcast, we discuss the potential impact of drones on the UK economy, drawing on findings from PwC's "Skies without limits" report. We discuss the benefits and the risks of increasing drone uptake across industries, and how governments and businesses can best utilise drones to increase productivity and realise net cost savings of a potential £16bn to the UK by 2030.

    • 15 min
    Economics in business S1E15 - How AI can enable a sustainable future

    Economics in business S1E15 - How AI can enable a sustainable future

    In April of this year PwC published a groundbreaking report, commissioned by Microsoft, which estimated the potential economic and environmental benefits of using AI technology to address climate change and promote sustainability. The report found that using AI applications across four sectors (agriculture, water, energy and transport) could reduce greenhouse gas emissions by 4% in 2030 and contribute up to $5.2 trillion to the global economy. In this episode we are joined by two of the economists behind this analysis, Saloni Goel and Edmond Lee, to discuss these results in more detail and the implications they have for businesses and policymakers globally.

    Follow the link below see the full report and explore the data further using Microsoft’s Power BI dashboard:

    https://www.pwc.co.uk/services/sustainability-climate-change/insights/how-ai-future-can-enable-sustainable-future.html

    • 15 min

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