283 episodes

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe ==> https://employerbrandingpodcast.com

Contact: leslie@linkhumans.com

Employer Branding Podcast Jorgen Sundberg

    • Business

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe ==> https://employerbrandingpodcast.com

Contact: leslie@linkhumans.com

    Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo

    Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo

    With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social proof to attract applicants to hard-to-fill roles.

    Briana Gosselin is an Employment Brand Manager at Sodexo.

    Briana Gosselin on LinkedIn: https://www.linkedin.com/in/brianagosselin/

    Sodexo careers: https://us.sodexo.com/careers

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 25 min
    How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow

    How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow

    Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track.

    Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow.

    Liz Du on LinkedIn: https://www.linkedin.com/in/lizdu/

    Service Now careers: https://www.servicenow.com/careers.html

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 28 min
    How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom

    How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom

    Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel.

    Katja Wohlwend is the Employer Branding Manager at Swisscom.

    Katja Wohlwend on LinkedIn: https://www.linkedin.com/in/katjawohlwend/

    Swisscom careers: https://www.swisscom.ch/en/about/career.html

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 18 min
    How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame

    How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame

    We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization.

    Elena Aylott is the VP of Global Employee Experience, and Jenny Andersson is the Creative Director for Internal Communications and Employer Branding at Oriflame Cosmetics.

    Elena Aylott on LinkedIn: https://www.linkedin.com/in/elenaaylott/

    Jenny Andersson on LinkedIn: https://www.linkedin.com/in/jennyandersson/

    Subscribe to this podcast: https://employerbrandingpodcast.com
    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 35 min
    Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes

    Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes

    When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested.

    Neil Daly is the Global Employer Brand Lead at Baker Hughes.

    Neil Daly on Twitter: https://twitter.com/neilwdaly

    Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 40 min
    New Research on Sustainability and Employer Branding, with Olivia Thompson of Link Humans

    New Research on Sustainability and Employer Branding, with Olivia Thompson of Link Humans

    We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future.

    Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/

    Olivia Thompson on LinkedIn: https://www.linkedin.com/in/olivia-thompson-a451b2189/

    Subscribe to this podcast: https://employerbrandingpodcast.com

    Measure your employer brand: https://employerbrandindex.co

    Thanks for tuning in!

    • 13 min

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