Erim Kaur | CEO And Founder Of By Erim Smashi Business Show

Erim Kaur is the CEO and Founder of ByErim, an award-winning, luxury hair and beard care brand based and manufactured in the UK - 100% natural, vegan, cruelty-free, and sustainably designed. Her journey commenced at the age of 8 when she sadly lost her mother to cancer. During this challenging period, Erim witnessed her mother lose her beautiful, long hair. Erim's mother held a profound influence in her life, making her passing all the more impactful.Topics Covered- The Journey of By Erim- The Marketplace and Competition- Future of By Erim