Future of Retail by TikTok For Business TikTok MENA

From price-conscious consumers to sustainable inventory, is the off-price sector set for rapid growth? Catch episode nine with Toufic Kreidieh, Co-Founder, Executive Chairman & Chief Executive Officer at Brands For Less, and Aref Yehia, Head of Business Partnerships for Retail & E-Commerce at TikTok MENA, as they discuss the future of off-price retail.

From personalized shopping experiences to predictive analytics, is AI reshaping the consumer landscape? Catch episode eight with Hani Weiss, Chief Executive Officer at Majid Al Futtaim Retail, and Aref Yehia, Head of Business Partnerships for Retail & E-Commerce at TikTok MENA, as they discuss the exciting possibilities and challenges that AI brings to the forefront of the retail industry and more.

Is customer-centricity supercharging quick commerce? Watch episode seven with Tomaso Rodriguez, Chief Executive Officer at Talabat, and Aref Yehia, Head of Business Partnerships for Retail & E-Commerce MENA, as they discuss the natural evolution of e-commerce, customer expectations, and more.

Do shoppers find more value through exclusivity? Watch episode six with Elisa Bruno, Managing Director at Level Shoes, where we discuss creativity and personalization in the Footwear Realm.

Is quick commerce on a rise? Watch episode five with Ioanna Angelidaki, Co-Founder & CMO at InstaShop, where we discuss consumer expectations towards online retailers and quick commerce.

Has the role of shopping malls changed? Watch episode four with Shireen El Khatib, Chief Executive Officer at Majid Al Futtaim Shopping Malls, where we delve deeper into the purpose and role of Malls in MENA.