226 episodes
Growth Colony: APAC's B2B Growth Podcast xGrowth
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- Business
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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Guy Kawasaki on How to Think Remarkable in B2B Marketing
Remarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only marketing but in your own life too.
About Guy
Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has also written The Art of the Start 2.0, The Art of Social Media, Enchantment, and twelve other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Resources mentioned in this episode:
Think Remarkable - Guy KawasakiGuy Kawasaki's Remarkable PeopleIf You Want to Write - Brenda UelandDavid Aaker
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
How to Use Customer Engagement in Your ABM Strategy
In this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group.
Customer engagement is a crucial part of your Account-Based Marketing strategy, allowing you to figure out what's working and what's not.
This episode also covers...
How to measure customer engagement in your ABM strategyHow to make those segmentation decisionsHow to evaluate the success of your targeted ABM campaigns
About Gabrielle...
With over 15 years of experience in B2B marketing, Gabrielle is a leader who thrives on innovation, collaboration, and customer-centricity.
Gabrielle has leveraged her skills and credentials in Marketing, CRM, consulting, and NLP to understand the needs and preferences of her customers, and to design and implement solutions that generate value and loyalty.
Resources mentioned in this episode:
NLP at Work - Sue KnightWhy We Buy - Katelyn Bourgoin
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
How to Gamify Your Enterprise GTM Strategy
Learn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Darcy Smyth, from Outbound Game.
What to expect in the episode...
What Gamification isSuccessful examples of GamificationsHow effort can impact outcome
Resources mentioned in this episode:
Predatory Thinking - Dave TrottOversubscribed - Daniel PriestleyTextExpanderTo Kill a Mockingbird - Harper Lee
_________________
🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
How to Accelerate B2B Success with Jay Baer
Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells.
People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode.
About Jay
A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations.
An inductee into the professional speakers hall of fame, Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience.
In his spare time, he is the second most-popular tequila influencer and educator on the planet.
Resources mentioned in this episode:
Procrastinate on Purpose - Rory VadenThe Time to Win - Jay BaerTequila
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
How to Lead Your Marketing Team Through Change
When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects.
This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change.
What to expect in the episode...
How to adjust marketing strategies during changeWhat projects you should be prioritisingManaging your team during changeHow to be innovative with the budget you've got
William Hasko has been working in B2B advertising and marketing for over a decade with a proven passion for creativity and effectiveness. After experience locally with global clients and agencies (American Express, Ogilvy, Dentsu Creative), William now directs small business marketing for Dell Technologies across the Asia Pacific and Japan regions covering all channels and experiences.
William is a proud supporter of the Dell Women’s Entrepreneur Network and numerous mentoring initiatives.
In his spare time, William enjoys playing golf and spending time with his wife and three children.
Resources mentioned in this episode:
The Tipping Point - Malcolm GladwellRory Sutherland
_________________
🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
Managing Your Brand Through a Merger or Acquisition
Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.
Listen in on how your company can manage through a merger or acquisition.
What to expect in the episode...
How to keep your brand's objectives alignedManaging expectations during changeHow to adapt to the strategies from start-up to growth phases post-M&AHow to create brands that have longevity
Courtney is a marketing expert, accomplished in scaling growth teams for success.
Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives.
Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value.
Resources mentioned in this episode:
Harvard Business ReviewThe Social JuiceMark RitsonChase DimondNeil Patel
_________________
🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth