24 min
Growth through building trust OLIVER Growth Series
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- Marketing
Insurance brands have an important role to play in our lives – and yet this brand truth isn’t necessarily felt by consumers. The Association of British Insurers recently said that building trust must become the finance and insurance industry’s number one job for 2021. But how do large legacy brands, like AXA, do that in an economic downturn?
Hosted on Acast. See acast.com/privacy for more information.
Insurance brands have an important role to play in our lives – and yet this brand truth isn’t necessarily felt by consumers. The Association of British Insurers recently said that building trust must become the finance and insurance industry’s number one job for 2021. But how do large legacy brands, like AXA, do that in an economic downturn?
Hosted on Acast. See acast.com/privacy for more information.
24 min