Hala Al Shammari | By Hala Smashi Business Show

Hala Al Shammari, raised in Dubai, is a fashion designer and founder of homegrownfashion label BY - HALA. With a dream of pursuing her own clothing line. Hala'sjourney started in university, shaping HALA's unique identity with the creation of aneight-look collection Hala took the initiative to design for women, aiming to boost theirconfidence. Her designs are a reflection of her identity and heritage. In addition, Hala'supbringing as a third-culture kid in Dubai influences her creative perspective and designphilosophy. She views her items as a perfect blend of boldness and timelessness. Prior toher launch of her business she worked as an editorial assistant at Al Tayer Group