31 min
How to grow your company by focusing on its strengths with Nathan Bliss of Kinsta Tech Qualified
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- Marketing
Nathan Bliss is Vice President of Sales and Marketing at Kinsta, a WordPress hosting platform that knows what it does well and continues to get better at it.
“We don't bend a lot on where we feel we fit in,” Nathan says. “It’s kind of like why you can't Google a discount code for a Tesla. The price is the price. So that may sound a bit standoffish, but we ultimately feel that we want to provide that level of value.”
Nathan’s previous roles include everything from account executive and solutions specialist to sales coach and regional sales manager, so he calls himself a sales and revenue guy “through and through.” That background gives him a unique approach to his current position as Vice President of Sales and Marketing, in which he combines his passion for recruiting top-tier employees with his knowledge of what strengths a company should emphasize from a selling standpoint.
On this episode of Tech Qualified, Nathan discusses how to move from a broad to a more targeted marketing approach, why it’s possible for a bootstrapped company to grow with the right marketing and the aspect of management he’s currently struggling with the most: delegating.
“We are not institutionally backed and we have no institutional financing,” Nathan says. “So we had to use very scrappy, time-tested methods to grow the business from its historic past. And now if you go to Google and you search a term anywhere related to WordPress or building a website that kind of falls anywhere on that spectrum of interest, it's hard not to find a search result [for us] on page one of Google.”
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
Nathan Bliss is Vice President of Sales and Marketing at Kinsta, a WordPress hosting platform that knows what it does well and continues to get better at it.
“We don't bend a lot on where we feel we fit in,” Nathan says. “It’s kind of like why you can't Google a discount code for a Tesla. The price is the price. So that may sound a bit standoffish, but we ultimately feel that we want to provide that level of value.”
Nathan’s previous roles include everything from account executive and solutions specialist to sales coach and regional sales manager, so he calls himself a sales and revenue guy “through and through.” That background gives him a unique approach to his current position as Vice President of Sales and Marketing, in which he combines his passion for recruiting top-tier employees with his knowledge of what strengths a company should emphasize from a selling standpoint.
On this episode of Tech Qualified, Nathan discusses how to move from a broad to a more targeted marketing approach, why it’s possible for a bootstrapped company to grow with the right marketing and the aspect of management he’s currently struggling with the most: delegating.
“We are not institutionally backed and we have no institutional financing,” Nathan says. “So we had to use very scrappy, time-tested methods to grow the business from its historic past. And now if you go to Google and you search a term anywhere related to WordPress or building a website that kind of falls anywhere on that spectrum of interest, it's hard not to find a search result [for us] on page one of Google.”
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
31 min