94 episodes

Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground.

Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce.

Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business.

The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key to creating a long-term asset that can be sold at a profit.

Listen to the real stories of entrepreneurs and business owners just like you and how they overcame struggles and found success.

Discover how to make Facebook advertising, Amazon advertising, YouTube advertising, Twitter Advertising, Google Adwords, Linkedin advertising (and more) work for your business.

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition Bryan Bowman

    • Management

Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground.

Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce.

Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business.

The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key to creating a long-term asset that can be sold at a profit.

Listen to the real stories of entrepreneurs and business owners just like you and how they overcame struggles and found success.

Discover how to make Facebook advertising, Amazon advertising, YouTube advertising, Twitter Advertising, Google Adwords, Linkedin advertising (and more) work for your business.

    If You Want To Succeed, Stop Focusing On Results

    If You Want To Succeed, Stop Focusing On Results

    It’s natural to think a focus on getting great results will naturally lead to the ultimate success we’re striving towards.

    In this episode, I discuss a simple lesson I learned that has had a dramatic impact on how I progress towards the big targets I set in my life.

    Listen, take notes and apply this today in your eCommerce business!

    Connect With Bryan Bowman
    Bryan’s website: https://www.ecomunderground.com/
    On Facebook

    • 14 min
    How To Make More $$ With Less Using Quizzes

    How To Make More $$ With Less Using Quizzes

    This might seem backwards, yet, many times making more in your business actually comes down to doing less.

    In this episode, I’ll talk about how we use quizzes to make more while actually giving our customers less choices! What?!

    Listen, take notes and apply this today in your eCommerce business!

    Connect With Bryan Bowman
    Bryan’s website: https://www.ecomunderground.com/
    On Facebook

    • 15 min
    The Most Important Factor When Building A Community

    The Most Important Factor When Building A Community

    Considering building a community like a Facebook Group for your brand?
    There are a handful of important decisions to make when building a new community…
    However, none are more important than this:
    Initial Conditions.
    Nothing will influence how effective your group is and will be more than Initial Conditions.
    In this episode I explain what Initial Conditions are and how to make sure you get them right. 

    Connect With Bryan Bowman
    Bryan’s website: https://www.ecomunderground.com/
    On Facebook

    • 10 min
    How To Build A Steady Stream Of Customers

    How To Build A Steady Stream Of Customers

    Are you hunting or farming in your eCommerce business?

    Most sellers are hunting…

    Successful sellers are farming. The prospects they connect with today might buy today, however, they will most likely not buy today.

    That’s good news for you. Why?

    Discover how to build your pipeline and make sure you've got a steady stream of customers coming into your business.

    Connect With Bryan Bowman
    Bryan’s website: https://www.ecomunderground.com/

    • 21 min
    Get The Most From Your Promo Emails

    Get The Most From Your Promo Emails

    Email marketing is a classic "Important, But Not Urgent" item in our businesses... ESPECIALLY eCommerce businesses.

    However, email is hands down the best asset in your business that you're probably not utilizing enough or to it's maximum potential.

    In today's episode I'll breakdown one of the most important email campaigns every single brand must get right:

    Promotional Emails.

    By the end, you'll be crystal clear on where to start and what to do next.

    • 20 min
    Maximize Profitability by Connecting with Customers

    Maximize Profitability by Connecting with Customers

    It’s Q4, sales are skyrocketing, and NOW is the time to connect with customers. As an eCommerce seller, you’re in the middle of the fight - outbidding your competition and getting products out to customers. But the big payoff comes in Q1. Prepare for that by nurturing those customer relations now. Don’t miss the window of opportunity. Listen to this episode - find out the importance of timing, how to build relationships with your customers, and how to maximize profit.
    Follow these crucial steps in connecting with customers Building bonds with your customers is key to the growth of your eCommerce business. The more you build those relationships, the more profitable they become. Follow these steps to connect with your customers:
    Systematize and automate followup Create more content  Build community These take time to set up so it’s important to block out time in your calendar. Do it TODAY. It will be worth the investment. You’ll start to develop relationships with your customers and connect with them. Listen now to hear more details of how you can do this.
    How to monetize those relationships The key to maximizing profitability is to act now. Remember, you have something people need and they’re willing to pay for it. Make the value of your product so high that it dwarfs the price. Understanding this concept was a game-changer for me and my business. Get to know your prospects and the reason they want your product. Then, position your product in a way that guarantees a sale. It’s not about manipulation, but rather, giving your customers what they want.
    What’s the CORE of your backend profitability? Some of the most successful brands have made it big through frontend acquisitions alone. But the backend is where the profit is. There are no advertising costs, no acquisition costs. The key to backend profitability is cross-selling. But remember, this has to be done in a timely manner. Don’t miss out. Follow up with your customers and make them an offer they can’t resist. Listen to this episode where I share what I’ve done in my business. It has had great results. Find out detailed steps on how you can optimize your backend profitability. Put money in your pocket by taking action TODAY! 
    Form a virtuous cycle that results in exponential growth Once you acquire the customer, make sales, and start maximizing profitability, you form what I call a virtuous cycle. This cycle leverages the four pillars - getting more leads, increasing conversion rates, increasing AOV, and maximizing lifetime value. As you make more money, it allows you to pour into getting more acquisitions. That leads to acquiring more customers and making more profit. Experience the big payoff firsthand by following the steps I outline in this episode.
    Outline of This Episode [0:33] What is the big payoff? [3:02] Maximize customer relations and profitability [6:57] Utilize these three things to strengthen those relationships  [10:14] How to monetize those relationships you’ve built [11:58] What is the CORE of your backend profitability? [15:27] How to see exponential growth in your eCommerce business Resources & People Mentioned “Do Things that Don’t Scale” - by Paul Graham Dan Kennedy Jay Abraham Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

    • 17 min

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