The best startup advice from Silicon Valley & beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories & strategies that helped them grow from startups into global brands.
On each episode, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, while his guests share the story of how I built this company. Reid and guests talk entrepreneurship, leadership, strategy, management, fundraising. But they also talk about the human journey — with all its failures and setbacks.
With original, cinematic music and hilariously honest stories, Masters of Scale is a business podcast that doesn’t sound like a business podcast.
Guests on Masters of Scale have included the founders and CEOs of Netflix, Google, Facebook, Starbucks, Nike, Fiat, Spotify, Instagram, Airbnb, Uber, Paypal, Huffington Post, Twitter, Medium, Bumble, Yahoo, Slack, Spanx, Shake Shack, Dropbox, TaskRabbit, 23&Me, Mailchimp, Evite, Flickr, CharityWater, Endeavor, IAC and many more.
Rapid Response: Loneliness at work, w/Noreena Hertz
This is the loneliest century, says economist Noreena Hertz. Even before the pandemic forced us to stay home, loneliness was snaking its way through our lives, affecting everything from how we vote to how we work. Professor at University College London and author of the upcoming book, The Lonely Century, Noreena has some sage advice for businesses: about how less loneliness fuels more productivity, the bottom-line advantages of in-person connection over virtual interactions, and why values like kindness, community, and care are key to attracting and retaining talent. Technology is a double-edged sword, Noreena says, but we can use it to turn our isolation around, if we embrace the opportunity.
Building bridges to scale, w/Kind’s Daniel Lubetzky
Scaling isn’t only about scaling UP – it’s about scaling OUT: to new products, new verticals, new customers. And to do this, you’ll need to build bridges. No one knows this better than Daniel Lubetzky, the founder and executive chair of snack food company KIND. Daniel has spent his whole life working to bring together disparate supply chains, products, and communities. Through it, he’s learned the right – and the wrong – way to connect. That means building bridges that people actually want, letting people meet him halfway, and focusing on the foundations so those bridges last forever. Cameo appearance: Bianca Wylie (Public tech advocate).
Rapid Response: Balancing Data with Gut Feeling, w/JetBlue's Joanna Geraghty
After suffering record shattering drops in revenue from Covid-19, JetBlue has had to rethink every plan and every assumption. Joanna Geraghty, JetBlue's president and chief operating officer, explains how the airline built a new system for flexing the business, to ramp up only when demand arises, deploying cost cuts but no furloughs, and looking for opportunity amid the downdraft. With JetBlue and airlines across the board now grappling with a renewed global infection surge, Geraghty says her decisions rely on new types of data as well as gut feeling – from re-opening middle seats starting in January to expanding flights to London. The volume of choices Geraghty has to make and the uncertainty around the risks are dizzying. But despite the challenges, she says, JetBlue is rising up.
3. Learn from every “no,” w/Walker & Company’s Tristan Walker
The best business ideas often seem laughable at first glance. So if you’re hearing a chorus of “no’s” – it may actually be a good sign. Google, Facebook, LinkedIn, Airbnb – they all sounded crazy before they scaled spectacularly. So don’t be discouraged by rejection. Instead, learn to hear the nuance in the different kinds of “no.” That’s what Tristan Walker did. After stints at two successful startups, he launched out on his own with Walker & Company, makers of the Bevel razor – and learned to navigate the world of investors who may or may not share your vision.
Read a transcript of this interview at: https://mastersofscale.com/tristan-walker-beauty-of-a-bad-idea/
Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX
Rapid Response: Why brands must take a stand, w/Wieden+Kennedy's Colleen DeCourcy
Legendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K president Colleen DeCourcy tells us. Even as her own business adapts to financial and cultural strains, DeCourcy and her team have been guiding brands from Nike to Coca-Cola to Uber in selecting the right messages in a turbulent world. Meshing an economic goal with an emotional message has never demanded more creativity. Brands should take a stand, she argues, but not on everything.
Want to learn more about Wieden+Kennedy's work with Nike? Check out our episode with Nike founder Phil Knight: http://listen.mastersofscale.com/PhilKnight_WK
Read the full transcript at mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX
76. How to find hidden value that others miss, w/The Black List's Franklin Leonard
Forget looking for a needle in a haystack – instead, build a new type of metal detector, to find undervalued assets that others don’t see. That’s exactly what Franklin Leonard did when he started The Black List, an annual survey of screenplays everyone loved (but no one was making). Devise ways to find things no one else has found – or didn’t think to look for – and it could be the difference that drives you to scale. Cameo: Software engineer Tatiana Mac.
Learn more about The Black List: https://blcklst.com/
Learn more about Tatiana Mac: https://tatianamac.com/
Customer ReviewsSee All
keep it forward
Thanks to all these high archiving people who changed the world in a good way.
My go to podcast on long drives to learn what I can do today with my startup to scale smarter.
Car pool friends?
Im a 27 year old entrepreneur from UAE and I started my first company when I was 13 years old.
I listen to masters of scale in my car twice a week (yes, i re-listen to older episodes) and having your podcast playing in my car is like sharing a long car ride with Reid and his guests. Its fun, its entertaining and mostly its a fresh perspective.
Its humbling to hear highly successful entrepreneurs share character traits with me and its also educational when I learn about new things from them.
Thank you Reid and the team for the incredible bits of advise and motivation.