Neil Wilkins Podcast Neil Wilkins

Purpose Driven Marketing is the topic Neil Wilkins discusses on this episode of the podcast, with Abb-d Taiyo, co-founder of Driftime® http://driftime.media

Neil and Abb-d talk about radical transparency, market disruption, how to talk about sustainability without talking about it, and gaining external, third party validation as a vital component of the journey.

Subscribe to the Neil Wilkins Podcast at https://podcasters.spotify.com/pod/show/neilwilkins

Neil Wilkins discusses What is Wellbeing as part of Cambridge Marketing College's professional and personal development series of webinars for marketers.

"Wellbeing is the state of being comfortable, healthy, or happy." - Oxford Dictionary

Wellbeing encompasses physical, emotional, mental, social, and spiritual health. It’s essential for a balanced and fulfilling life, impacting productivity, creativity, and overall satisfaction.

The World Health Organization (WHO) defines wellbeing as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity."

Impact of Wellbeing on Marketing Professionals

Physical Wellbeing: Reduces stress and burnout, improving energy levels and focus.
Emotional Wellbeing: Enhances emotional intelligence and interpersonal relationships.
Mental Wellbeing: Boosts creativity, problem-solving abilities, and resilience.
Social Wellbeing: Strengthens teamwork and communication.
Spiritual Wellbeing: Provides a sense of purpose and alignment with personal and professional values.

For more webinars like this visit Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins Online http://neilwilkins.online

Listen to Neil Wilkins introduce the Mindful Collective and its website and how you can use it for free, to uncover your purpose, the value you bring to your customers and colleagues, and how to can craft a professional lifestyle that has true meaning.

For more content like this, visit Cambridge Marketing College and the webinar series http://marketingcollege.com/events

Naomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise on LinkedIn, What to Put on Your LinkedIn Profile and Grassroots to Green Shoots.

Neil and Naomi-Rose discuss building your profile, consistency in thought leadership topics and how to work with a wider team to create sales opportunities from Linkedin.

This episode of the Neil Wilkins Podcast is for you if you've yet to leverage full value from your Linkedin profile.

For more episodes like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

http://www.theprofile.company/scorecard

Answer 18 questions and discover where your business might be falling short, and how, with a little attention you can begin to make LinkedIn work for you.

It takes just 2 minutes
It’s completely free
Receive customised results instantly

If you've attended multiple workshops on how to use LinkedIn and you're still failing to win new business, its time to look a little deeper and discover why.

Get clarity on why your LinkedIn Activities fall flat and don't convert into Sales!

Webinar - Rule of Thirds - by Neil Wilkins at Cambridge Marketing College http://marketingcollege.com/events

“Three. That’s the magic number. Yes, it is. It’s the magic number” De La Soul

“In nature, things occur in threes. When was the last time you saw a four leaf clover? In photography and art we see countless examples of how division of a scene by thirds, provides a visual balance and comfort. And so it is in social networking, where balancing the 3 core content elements, provides a simple yet highly powerful flow of engagement.”

PERSONAL - Add personality to your marketing:

One third of everything you publish should be about getting to know you. You being yourself, your team, your company or your brand. The clue is in the word ‘social’. The more you can make it personal and about people, the more effective this third. It’s vital in both service and product driven organisations that the people behind the organisation are seen by the audience as real, authentic and true.

POINT - Inform, educate and entertain your target audience:

One third of your content should be pointing; signposting to current, relevant and informed content that adds value to the audience’s experience. If something stopped you in your tracks and you were informed, educated, entertained, then perhaps it’s likely that your audience will be too. If you intimately know your audience’s needs, wants, desires and habits (in other words you have created a clear and defined audience persona) then you are in with a good chance of spotting and publishing highly relevant, third party content, for them. This third is critical in the content rule of thirds, because it makes you unpredictable. There is nothing worse than talking all the time about yourself and your products and services without interspersing it with thought provoking things that add true value. Avoid being disconnected or hidden by sharing great stuff.

PROMOTE - Use social media as a tool to promote your products:

One third of what you publish can be overt promotion of your products and services. If anyone tells you that you should not be using social media for promotion, then they are wrong. You can, but only if you have already added great, engaging value with the other two thirds.

Consumer Packaged Goods (CPG) expert, Kathy Galloway talks to Neil Wilkins about the correction that CPG and FMCG marketers are currently working through and the value that this correction can bring to all marketers.
Kathy and Neil discuss, building customer relationships, the value of brand beyond simply product, the customers' decision making process and how emerging technologies, influencers and supply chains are impacting marketing strategy and tactics.
Kathy
If you are working in marketing in any sector, this briefing is important for you.
Connect with Kathy https://www.theclaritywizard.com/ and through LinkedIn https://www.linkedin.com/in/kathygalloway/
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
More content like this at Neil Wilkins Online http://neilwilkins.online