28 min
Nurturing relationships at origin - A conversation with La Cabra 5THWAVE - The Business of Coffee and Hospitality
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- Business
Following on from our last episode on the world of green coffee, today we’re releasing the complete interview with John Gibson, Head Roaster at Danish specialty coffee and bakery chain, La Cabra.
In this conversation, John walks us through La Cabra’s approach to sourcing green coffee, how he selects growers to work with and the importance of nurturing those relationships at origin.
He also unpacks the definition of direct trade, highlighting the need to use green coffee partners to facilitate seamless transportation and logistics and ensure fair prices for farmers.
Credits music: "Rise" by The Elidas in association with The Coffee Music Project and SEB Collective
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Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
Following on from our last episode on the world of green coffee, today we’re releasing the complete interview with John Gibson, Head Roaster at Danish specialty coffee and bakery chain, La Cabra.
In this conversation, John walks us through La Cabra’s approach to sourcing green coffee, how he selects growers to work with and the importance of nurturing those relationships at origin.
He also unpacks the definition of direct trade, highlighting the need to use green coffee partners to facilitate seamless transportation and logistics and ensure fair prices for farmers.
Credits music: "Rise" by The Elidas in association with The Coffee Music Project and SEB Collective
Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com
Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
28 min