OMD RedTalks OMD USA

In this episode of OMD RedTalks, Robin Wheeler, Chief Revenue Officer at Fetch, discusses how a combination of first-party shopper data and purchase behavior insights provides marketers with a deeper understanding of the consumer journey, ultimately helping to enhance customer loyalty by offering users more personalized rewards for purchases.

Tune in to discover how Fetch is revolutionizing marketing strategies by enabling brands to tap into a more comprehensive view of where customers shop and what they’re buying.

Programmatic buying solutions have reshaped the digital ad market for close to a decade. Now, CTV is the next way of digital media getting a buying approach reset.

In this talk, Nicole Scaglione, VP of OTT and CTV at PubMatic, and Leo O’Connor, SVP of Advertising at Paramount, discuss the demand for streaming video and the rise of programmatic buying solutions.

Learn how providers, publishers, and advertisers are targeting consumers with relevant ad content on CTV to help maximize performance and ROI goals.

This talk will showcase John Gentry, CEO of OpenX, and Amanda Forrester, VP of Marketing. Tune in to learn the difference between net-zero and carbon-neutral, and how companies can prioritize sustainability in marketing campaigns without compromising campaign performance.

Talk #9 explores why dismantling gatekeeping and traditional barriers in the tech industry is vital to creating a more inclusive and diverse sector that fosters innovation, creativity, and growth.

Listen in to learn how Girls Who Code utilizes disruptive marketing and state-of-the-art educational programs to increase the number of women in STEM fields, boost their confidence, and change a long-standing perception of what a coder looks like.

In this episode, Cayley Arbitsman, Global Head of Consumer Research and Insights at Insider, discusses how brands can take a stand on social issues that matter to consumers by aligning their ads with bold and personal storytelling. Tune in to learn how brave communication can improve ad effectiveness, consideration, and consumer attitudes toward your brand.