300 episodes

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Online Marketing Made Easy with Amy Porterfield Integrity Network

    • Marketing
    • 5.0, 2 Ratings

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

    10 Unexpected Digital Course Topics That Will Inspire You Into Action

    10 Unexpected Digital Course Topics That Will Inspire You Into Action

    If you’re dreaming of becoming an online entrepreneur but aren’t sure what to focus on, this episode will help you get hyper-clear on a digital course topic so you can start bringing your dream to life!

    • 27 min
    Stop Leaving $$ On The Table -- Add A Digital Course To Your Biz (Here’s How!)

    Stop Leaving $$ On The Table -- Add A Digital Course To Your Biz (Here’s How!)

    If you’re a coach, consultant, service provider, online entrepreneur, or have a membership site, I have specific examples of just how to take what you offer, put it into a course, and sell it to reach more people and make more of an impact. I also give you my three profitable course types along with real-life examples of what type works best for each business structure.

    • 40 min
    My Top 10 Digital Course Mistakes (And How To Avoid Them)

    My Top 10 Digital Course Mistakes (And How To Avoid Them)

    In this episode, I share 10 mistakes that I’ve made in my 10 years of digital course creation in hopes that you can learn from me, avoid these same mistakes, and build a thriving business quickly!

    • 52 min
    How To Avoid These Two Common Launching Pitfalls with Tasha Booth

    How To Avoid These Two Common Launching Pitfalls with Tasha Booth

    Would you be interested in finding out what two common pitfalls that you -- as a course creator -- should be very careful to avoid? Well, you’re in luck because my guest is going to share the deets and how to avoid getting tripped up by them.

    • 43 min
    Email List Growth Strategies That Will Transform Your Business

    Email List Growth Strategies That Will Transform Your Business

    Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur. To help you out, I’m sharing three foolproof list growth strategies.

    • 32 min
    How Healthy Is Your Email List? 4 Metrics To Track

    How Healthy Is Your Email List? 4 Metrics To Track

    Entrepreneur PSA: Tracking your email metrics is an important task that you need to be making time for!
    Okay, I know that may not seem like the most exciting public service announcement you’ve ever heard but hear me out. If you’ve been looking to grow and improve the health of your email list, the answers and guidance you’re looking for could be hiding in the metrics housed on your email service provider.
    Now, I know that you might be unsure as to what your metrics mean and which ones to pay attention to, which is why, in this episode, I break down exactly how to track your email metrics and set goals according to your industry averages.
    I know you’re going to find this episode invaluable. It’s going to give you the confidence and knowledge to keep growing that priceless email list of yours.
    Here’s a sneak peek of this episode...
    [03:30] First things first, let’s chat about your email open rate. This is the percentage of people who open your email. Different Industries have different open rates, so when you’re identifying where your open rate should be, make sure you compare to your industry average. Check out this article to pinpoint what that is. [05:33] If you want to improve your email open rate -- get creative with your subject headlines. Here are a few ways to do that! [07:36] The next metric of importance is your click-through rate -- the percentage of people who opened your email and took action by clicking a link. I share some tips to improve this metric. [12:02] Next, let’s discuss the conversion rate. This is the percentage of people who click through and take action on your offer or request. This is yet again, another important metric. [21:33] In order to get people to go from email subscribers to customers, you have to nurture them with every email you send. Here are some tangible ways to improve your email conversion rate. [23:33] Last, but certainly not least, you’ll want to pay attention to your unsubscribe rate. This is the percentage of people who unsubscribe after receiving an email from you. Listen, you’ll always have unsubscribers, and to be honest, they probably weren’t a good fit for your business. However, once you get hyper clear on who you’re serving and stay in your lane -- you’ll start to see this number drop. Rate, Review, & Subscribe on Apple Podcasts
    ‘I love Amy and Online Marketing Made Easy.’ ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    • 29 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Karen Osman Author ,

Packed full of brilliant helpful information

I was introduced to the podcast through a friend and I think it’s brilliant. So much free content that’s helped my online business. I also love Amy’s delivery style - so friendly and down to earth.

Debbie Nicol ,

Always a pleasure

Amy has clear passion for what she does and always feel energized when I listen.

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