11 episodes

Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.

Pros & Content Knotch

    • Marketing

Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.

    Doug Zarkin (CMO of Pearle Vision)

    Doug Zarkin (CMO of Pearle Vision)

    Doug Zarkin (CMO of Pearle Vision) discusses the importance of true, emotional connection. A factor that is of crucial importance to build trust between all of Pearle Vision's eye doctors and their valued patients.

    • 54 min
    David S. Cohen (Senior Producer at Variety Content Studio)

    David S. Cohen (Senior Producer at Variety Content Studio)

    Anda Gansca sits down with David S. Cohen (Senior Producer at Variety Content Studio) to discuss partnering with brands to create content, from the perspective of a creative studio.

    • 49 min
    Liya Sharif (VP, Marketing & Head of Brand at Qualcomm)

    Liya Sharif (VP, Marketing & Head of Brand at Qualcomm)

    Liya Sharif (Qualcomm) sits down with Anda Gansca to discuss being an early adopter and ardent supporter of content marketing

    • 48 min
    Cristina Jones (SVP Marketing at Salesforce)

    Cristina Jones (SVP Marketing at Salesforce)

    Anda Gansca speaks with Cristina Jones (Salesforce) on the importance of using technology to drive creativity, audience insight, and customer journey.

    • 26 min
    Dr. Moira Gilchrist (VP Scientific & Public Comms at PMI)

    Dr. Moira Gilchrist (VP Scientific & Public Comms at PMI)

    Dr. Moira Gilchrist (PMI) sits down with Anda Gansca to discuss the critical importance of authentic, transformational messaging, even under heavy scrutiny.

    • 24 min
    Alicia Tillman (Global CMO of SAP)

    Alicia Tillman (Global CMO of SAP)

    Alicia Tillman (SAP) sits down with Anda Gansca to discuss the importance of being a purpose driven brand

    • 40 min

Top Podcasts In Marketing