Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship

If in the midst of frustration, you asked yourself any of these questions:



Why is a "popular" guide not giving me the branding solutions I'm looking for?

What is at the heart of a brand?

How important is the brand story to my brand?

Why are big companies trying to put on a personal "face"?

Do I need to control the narrative and build my personal brand?

How do I know what is "wrong" with my brand?



Then this episode is for you.



I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where - with her fiery charisma - she took me on the journey of what it means to build a brand