Shiny New Object - a Marketing Podcast Tom Ollerton

Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand.
This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data driven marketing tips around using offsite media, find out what advice he'd give to a student, and learn why getting your hands dirty is essential for succeeding in the industry. 

Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.

li>ol]:list-[lower-alpha] [&_ol>li>ol>li>ol]:list-[lower-roman] [&_ol>li>ol>li>ol>li>ol]:list-[list-decimal] [&_:is(strong,h1,h2,h3,h4.h5,h6)]:font-semibold [&_[data-user]]:text-primary whitespace-pre-wrap break-words" style= "--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: var(--color-surface-default, #FFFFFF); --tw-ring-color: rgb(147 197 253 / 1); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; box-sizing: inherit; white-space: pre-wrap; overflow-wrap: break-word; --font-size: var(--font-size-md, 16px); --line-height: var(--line-height-md, 24px); font-size: var(--font-size); line-height: var(--line-height); border: 0px solid var(--color-border-default, #BEC5D0);"> Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best.
He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while acknowledging barriers to changing existing practices.
Listen for all the details and to learn how to maintain hands-on experience and learn new skills to differentiate yourself in an ever changing marketing environment.

Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition.
In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundation and transformation as a basis for successful data driven marketing.  

Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in the audio world and she shares her insights with us on the latest podcast episode. 

Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object.
Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking creative value from Patrick.