A real talk podcast answering small businesses biggest questions about social media marketing.
Join Hayley Hilton - a Social Media Strategist - as she breaks down social media marketing into bite-sized lessons and practical actions in a way anyone can understand.
E15: how rest can be great for your ROI
It's time to stop scrolling Instagram and take a pause...'cause in this week's episode of the podcast I'm talking to the Founder of the House of Pause, Ferina Aziz, who is on a mission to help busy humans slow down and find their centre again in a distraction filled world through the power of mindfulness.
Just listening to Ferina during the recording of this episode made me instantly calm.
In our session, we talk about how rest can be great for your ROI, we chat about:
Doing things with ease
Aaaand how slowing down is actually helping you speed up.
I hope you enjoy this conversation as much as I did...
Click here to learn more about House of Pause
E14: how to sell without sounding sales-y
ONE of the biggest pain points for listeners of this podcast, and potentially for you too…is how to use social media to authentically sell their product without sounding sales-y…
So today I wanted to share 5 SURE THINGS you can start taking action on today to get more people sliding into your DMs...
E13: this simple, but powerful tip will transform your captions
Today, I want to share a SIMPLE but POWERFUL tip that will help you quickly transform the copy you write for your business. It’s a subtle shift in your focus, but the results you’ll produce when you apply this copywriting technique can be dramatic.
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E12: stuck for what to post? here are 10 content ideas
I’m pretty sure we can all relate to feeling stuck with what to post to our social media. 🙋♀️ We all go through times when we’re feeling super inspired, and then we go through times when we’re just not feeling it at ALL.
So today I want to share with you 10 ideas for content that you can note down and come back to on those days where you find yourself staring at that blank caption with a blinking cursor staring back at you with no idea what to write.
E11: the 5 biggest mistakes
Are they all quick and easy to fix? Uh no. Are they worth it? Hell yes. You’ll feel at ease knowing that you have a roadmap to follow. The feeling of having ideas flow. Not feeling lost or overwhelmed. Confidence. Clarity.
Get bite-sized social media lessons served to your inbox: hayleyhilton.com/newsletter
E10: what channels should I be using?
I want to talk to you about a BIG part of your social media strategy - which is choosing the right channels for you and your business.
Because there are SO many to choose from, and everyone, including your neighbors kid’s friend, will tell you ALL the things you should be doing, ALL the channels you need to be on, and ALL the tips & tricks you just have to try - “Oh. My. god. What do you mean you're not on Tik Tok??” - it’s only natural you’re going to be left feeling a little unsure.
Or if you are trying to do it all, then you might be feeling a little frazzled. There are only so many hours and coffees we can consume in the day.
So, where do you start? I’m going to walk you the 5 steps to choosing your social channels.
*You’ll need a notebook, pen, comfy pants and an iced oat milk latte (the last two are not a must, but I can highly recommend).
So much value in every single episode
The best 5 minutes that you can spend in a week as a small business owner!
Although I worked with few business coaches and social media experts over the last year, I find Hayley’s podcast so valuable that it makes me re-think my marketing strategy.