The Challenge of a Real-time People-Measurement Alerting System The Measurement Minute

The Measurement Minute by Gary Angel

 

The visible part of an alerting system – the text alerts, webhooks and emails users get – is the easy part. The hard parts are building the realtime pipeline for store or location measurement, creating things like the predictive queue model, and keeping the underlying alerting engine performant so that Associates and Location Managers get the information they need quickly enough to use it. When it comes to people-measurement alerting, that last part is usually the crux of the problem. And it turns out to be a lot harder when it comes to alerts based on individual journeys (for things like shopper dwells, Associate interactions, and other over-time customer behaviors) than for things like queue lengths.