197 episodes

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer and Brooke Sellas

    • Marketing
    • 5.0, 1 Rating

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

    How the pandemic is changing lifestyles

    How the pandemic is changing lifestyles

    Fashion, food, music, even love ... the pandemic is changing our lives in surprising ways -- with deep implications for marketers. You'll enjoy these insights into the emerging "cottage core" trend, how business can save music, and what happens to love in a crisis.

    • 38 min
    Sliding into DMs

    Sliding into DMs

    Mark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.

    • 34 min
    The kids are in charge

    The kids are in charge

    Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

    • 38 min
    Rational marketing in a crisis

    Rational marketing in a crisis

    Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

    • 38 min
    Hate is good for business

    Hate is good for business

    Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

    • 39 min
    A revolution in customer conversations

    A revolution in customer conversations

    Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connection might be transformed.

    • 38 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Clz18 ,

Brilliant insights by Mark &Tom

I think this is a "must listen to" on a long drive or starting ur business day for those in marketing or doing anything related to marketing. Mark n Tom share some very thought provocative insights which help you look at things from a different perspective. Im based in Dubai, UAE, which is in the Middle East. This podcast has helped me a lot in my quest to grow my skills in marketing. Thanks Mark n Tom. 👍 God bless!

Chris.

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