305 episodes

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

The Membership Guys Podcast with Mike Morrison The Membership Guys

    • Business

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

    304 - Ignore This Terrible Advice About Your Membership Business

    304 - Ignore This Terrible Advice About Your Membership Business

    There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode.

    In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership.

    We take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they’re not!

    Essential Learning Points:

    *How to recognize bad membership advice
    *Why the membership model is NOT dying out
    *Why healthy competition is good
    *The problem with using scarcity to sell
    *Why a closed-door membership does not mean less work

    We Want Your Feedback! - Bonus Episode

    We Want Your Feedback! - Bonus Episode

    In this special one-off episode, we're asking you guys to help us shape the future direction of The Membership Guys Podcast by having your say on the topics you'd like us to hear more about.
    To help you do this, we're testing out some incredibly nifty new tech from our podcast hosts Captivate that add interactive surveys to our show - so not only do you help us out, you also get a glimpse at some cool tech stuff too. Win-win!
    Head over to https://www.themembershipguys.com/podcastsurvey (https://www.themembershipguys.com/podcastsurvey) to make your voice heard.

    303 - How We Built Our Audience Before Launching Our Membership

    303 - How We Built Our Audience Before Launching Our Membership

    How can you launch a membership without any audience? The simple answer is you don’t have to. You need to put in the work to build that audience first.

    That’s exactly what we did, and in this episode, we share all the little details that went into building our audience BEFORE we launched the Membership Academy.

    So, join me on a trip down memory lane. We’re talking about the early days of The Membership Guys and what we did six years ago to get where we are today.

    We share detailed tips on content marketing, blogging, building your email list, and gaining interest before you even sign up your first member.

    Essential Learning Points:

    *It doesn’t take thousands of dollars to launch a membership
    *You don’t need a huge email list to launch your membership
    *What steps you can take to build interest in your membership
    *The importance of a solid launch strategy
    *Where The Membership Guys are today.

    302 - 7 Simple Ways To Increase The Stickiness Of Your Membership By Signposting Future Value

    302 - 7 Simple Ways To Increase The Stickiness Of Your Membership By Signposting Future Value

    How do you make your membership ‘stickier’? By that, we mean, how do you get members to stick around for your content?

    The key is to give them something worth sticking around for. You might have great content on the horizon, but do you members know about it?

    In this podcast episode, I share seven simple ways to let your members know about all the amazing things you have planned for future content.

    Most of these are simple tweaks you can do today, such as posting on social media or emailing your members. We also share some less commonly known tactics to showcase upcoming valuable content.

    Essential Learning Points:

    *Why it’s so important to signpost future content
    *How to use the ‘Pain of Disconnect’ or FOMO to keep your members interested
    *Why an upcoming content list is a simple way to signpost future value
    *The types of future content you should promote and how
    *How to use future content to influence current content.

    301 - 6 Things To Do After You’ve Launched Your Membership

    301 - 6 Things To Do After You’ve Launched Your Membership

    What should you do after you launch your membership?

    Once the launch is all over and done with, what next? Do you just wait for more members to drop by? No, you’ve still got plenty of work to do to grow your membership business. In fact, the easy part is over!

    In this podcast episode, we share six things you need to do once you launch your membership to keep growing.

    You’ll want to focus on member retention, follow up with non-buyers, and develop a solid marketing strategy. Listen in to hear my top tactics for making the most of your successful launch, so interest doesn’t just fizzle out.

    Essential Learning Points:

    *How your membership launch is probably the easiest marketing you’ll ever do
    *Why the first 30 days of your new membership are the most important
    *How to utilize your happy members for future marketing
    *Why running a membership isn’t just about getting new members, it’s all about what happens after the sale

    300 - The Untold Origin Story of The Membership Guys

    300 - The Untold Origin Story of The Membership Guys

    Every superhero has an origin story…

    And as we're celebrating a huge milestone of recording 300 episodes of The Membership Guys podcast, Callie and I decided to do something a little bit special and share ours.

    In this episode we talk about things we’ve never talked about publicly before, giving you an insight into how The Membership Guys came to be and how we got to where we are today.

    Hopefully some of our story will resonate with you.

    Enjoy!

    Episode Summary:

    *The story of how Callie and I met
    *Our business journey, including bad partnerships, 20 hour work days, and of course… memberships
    *Some personal struggles with depression, burnout and general health that we've never talked about before
    *PLUS we discuss how Callie has never seen the movie Karate Kid (shock), how in a weird multiverse The Membership Guys may never have come to be and much more!

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