100 episodes
The Pursuit of Purpose with Amy Austin Amy M Austin
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- Business
Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence.
The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand.
Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.
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How to build brand confidence
Brand confidence is the result of clarity and consistency.
In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113.
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The power of consistency
If you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add marketing and branding to the list.
Clarity paired with consistency are two important elements of building a brand. Clarity of who you are as a business and a brand contribute to clarity in marketing and messaging.
But clarity of branding and marketing will not mean a thing without consistency.
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Clarity is critical for success
Clarity is critical for success in so many aspects of life - ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them - or that it is for them?
As Brene Brown has said - Clear is kind, Unclear is unkind. A lack of clarity creates more work for your prospective clients, your clients, and your team. Clarity guides decision making and ultimately saves you and your team money, and helps you earn more too.
This episode dives into the areas of marketing and branding where a lack of clarity may be hurting your business.
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What'd I miss? A return to podcasting
More to the point, where I've been?
Excellent question and one I needed to answer before I was ready to start releasing new content. I've done that - this episode will give you some insight into what I've been doing and why I haven't released a new episode since February.
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Know your through line
"Am I crazy to have all these different business ideas?" A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen to be business opportunities.
As you think about acting on all those business ideas swirling around in your head, think about what connects them to the vision of your business. That connection is what I mean by a through line.
If you are feeling as though you have too many business ideas, concerned that people may not understand the connections, or maybe you haven’t recognized the connection yet…. I’m guessing it is there, hiding in plain sight. It’s likely already visible to those around you. You just need to step back and allow it to become visible to you. -
Bringing purpose to 2022
My goal at the end of the year was to bring purpose to 2022. I paused production of the podcast, spent time with friends and family, and directed my creative energies to art and the opportunities that have come from it.
How have you started 2022 with purpose?