Tony Gentilcore on Building a Brand Within a Brand The Coach's Playground

How do you get from a scarcity to an abundance mindset?
Looking at a pie getting smaller and not getting bigger will not do you any good.
But when you encourage people to have their own unique thing and spread their own wings that will come back to you one day in some other ways.
Tony Gentilcore is one of the co-founders of Cressey Sports Performance, which really should have been called "Cressilcore Sports Performance" because that sounds like an awesome castle where a wizard lives (and plays sports).
He's no longer coaching there, but his legacy remains. Tony's Techno Tuesdays will live on forever.
When he's not picking things up and putting them down himself, he trains people at his studio, CORE, located in Boston, MA. He also contributes to the top fitness magazines and websites around and sets up a camera in his garage to record his lightsaber skills.
He lives in Boston. With his wife, Lisa, and son, Julian. And cat, Dagny.
In this episode, Tony shares with us a backstory of how his perspective in life was brought about by his training in sports and how the misadventures that happened in between pursuing it eventually led him to what he knows best to do today. Let's take insights into his introverted personality and what makes him energized to get going with what he focuses on. 
He banded together with another great human being and started a partnership with him. What led to that venture is one thing we could all learn from.
Though he made a successful collaboration with like-minded people, each one of them found a way to build their respective personal brand out of that collaborative effort. And that is one noteworthy thing we can pick nuggets from. 
He also talks about finding more ways to expand your revenue stream in the fitness industry other than just having a gym.
His sharing of what it's like to be a father is also inspiring.
“I can think of many coaches and interns at CSP, where we encourage people to build, and start their own unique thing and use the CSP brand to help them do that. And I never understood certain institutions or gyms or whatnot that actually would renege on people out there.” 
- Tony Gentilcore
 What you will learn from this episode:
05:24 - Not a podcast guy, more of a writer
08:39 - How he feels about writing a book
10:43 - Being a former college athlete
12:31 - Looking back in hindsight of a scholarship opportunity he turned down
19:04 - How he was as a kid and how did sports shaped his attitude towards life
23:55 - Sharing the introvert side of himself and what keeps him energized
29:13 - How his partnership with Eric Cressy started and eventually became a big deal
38:06 - Growing a collaboration while pursuing his personal brand
49:44 - Getting out of your comfort zone and figuring out expanding your income streams
59:09 - Welcoming change into your life and business
01:03:03 - Many ways to be successful in the fitness industry without being a gym owner
01:06:53 - Lessons learned from his own son and cat
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