Trademark Licensing Agreement Basics with Steve Sedberry Contract Teardown Show from Law Insider

In this episode, attorney Steve Sedberry shares his views on trademark licensing best practices using a deceptively short agreement.
Sedberry explains:
A company’s obligation to preserve and capitalize on a mark’s value;
The law’s focus on consumer protection rather than commercial benefit; and
Why negotiations are the time to be thorough when it comes to leveraging a trademark.
Find the original contract here: https://www.lawinsider.com/contracts/lQok8kw3gbB