40 min
VIP Branding for 500+ Deals a YEAR Real Estate Marketing Dude
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- Marketing
Sometimes you need to be more than a realtor, you need to be a local celebrity brand. This means staying on the forefront of your database in more than one way. Don't just talk to your clients, love on them.Amy Stockberger, founder of Amy Stockberger Real Estate, is the Broker/Owner of one of the top 50 highest producing teams in the nation. Amy and her team have helped thousands of people find their dream home.Three Things You’ll Learn in This Episode* How to diversify your offering.* The difference between marketing and advertising.* How you can stay top of mind with your database.ResourceCheck Out Amy's Website (https://www.amystockberger.com/)Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we're doing here today focuses, we're going to talk about how you run a local celebrity brand. Start loving on your clients, not just loving on your clients, but obsessively loving on your clients, and how and why that turns into business. Before we introduce our guests, I'm gonna paint the picture very, very clearly for you guys. Andthe client experience matters period. All right, people don't remember what you did from remember how you made them feel. And the highest likelihood of generating more business in a real estate transaction is during the transaction with a client. The number one goal of each transaction that you're doing when you're working with a client is not to sell the house. That's the number three goals. The number one goal is to first impress the client so you can lock them in for a long time and repeat business. Number two goal is to create spin off business from that transaction so you can make more money. And then the number three goals actually sell the house and close the deal in that order. Now, what I want you to challenge you guys with today is what did you do during the course of the transaction that people actually remembered? Because that's what we're gonna be talking about today. The reality is that 80% of buyers forget their agents name within six months of closing the transaction. And in a business that's dominated by 80 plus percent, being referral. Using the past or people you personally met, it is impossible to run a long term real estate business without running a business and building a brand and creating an experience that people come back to. Can you imaginegoingto like a Michelin restaurantand having a shitty experience?No, that's why you're paying $800 A plate. And people will gladly pay for things and will gladly refer things that they enjoy that other people will enjoy too. So what I want to dial in today, so much is about the customer experience and how you're conducting yourself throughout the course of the transaction. And that's what our guest today is going to chat about. So without further ado, we're gonna introduce our guests coming straight out of Sioux Falls. I think it's South Dakota, South Dakota. Amy stock burger. Hi, Amy. How are you? I'm great.
Sometimes you need to be more than a realtor, you need to be a local celebrity brand. This means staying on the forefront of your database in more than one way. Don't just talk to your clients, love on them.Amy Stockberger, founder of Amy Stockberger Real Estate, is the Broker/Owner of one of the top 50 highest producing teams in the nation. Amy and her team have helped thousands of people find their dream home.Three Things You’ll Learn in This Episode* How to diversify your offering.* The difference between marketing and advertising.* How you can stay top of mind with your database.ResourceCheck Out Amy's Website (https://www.amystockberger.com/)Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we're doing here today focuses, we're going to talk about how you run a local celebrity brand. Start loving on your clients, not just loving on your clients, but obsessively loving on your clients, and how and why that turns into business. Before we introduce our guests, I'm gonna paint the picture very, very clearly for you guys. Andthe client experience matters period. All right, people don't remember what you did from remember how you made them feel. And the highest likelihood of generating more business in a real estate transaction is during the transaction with a client. The number one goal of each transaction that you're doing when you're working with a client is not to sell the house. That's the number three goals. The number one goal is to first impress the client so you can lock them in for a long time and repeat business. Number two goal is to create spin off business from that transaction so you can make more money. And then the number three goals actually sell the house and close the deal in that order. Now, what I want you to challenge you guys with today is what did you do during the course of the transaction that people actually remembered? Because that's what we're gonna be talking about today. The reality is that 80% of buyers forget their agents name within six months of closing the transaction. And in a business that's dominated by 80 plus percent, being referral. Using the past or people you personally met, it is impossible to run a long term real estate business without running a business and building a brand and creating an experience that people come back to. Can you imaginegoingto like a Michelin restaurantand having a shitty experience?No, that's why you're paying $800 A plate. And people will gladly pay for things and will gladly refer things that they enjoy that other people will enjoy too. So what I want to dial in today, so much is about the customer experience and how you're conducting yourself throughout the course of the transaction. And that's what our guest today is going to chat about. So without further ado, we're gonna introduce our guests coming straight out of Sioux Falls. I think it's South Dakota, South Dakota. Amy stock burger. Hi, Amy. How are you? I'm great.
40 min