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Bear Naked Entrepreneurship Yale Entrepreneurial Institute
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- Business
Brendan Synnott, launching Bear Naked and its flagship granola. He discusses how redefining a category, guerilla marketing, teamwork and a sheer "tolerance for pain" took grandma's granola recipe to nearly every supermarket in America.
Brendan Synnott, launching Bear Naked and its flagship granola. He discusses how redefining a category, guerilla marketing, teamwork and a sheer "tolerance for pain" took grandma's granola recipe to nearly every supermarket in America.
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