Demand Gen vs Lead Gen with Chris Roche Demand & Ops Unboxed with Travis L. Scott

Demand Gen is a huge buzzword, yet many people are unsure what it is.Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model. Here are some of the topics covered:The difference between demand gen and lead genThe compounding effect of demand gen on growth and revenueThe importance of social selling and building a personal brand to good dema...