Kiss My Aesthetic Podcast Michelle Wintersteen

We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative industries and how AI can democratize education. Gear up to explore the double-edged sword of leveraging AI while keeping creativity and ethics in check.
 
Claire Xue is a generative AI visual consultant and educator based in San Francisco. She helps creators and small businesses implement AI tools practically and responsibly to craft unique product images and visual content. Through her resource and newsletter, "The AI Stuff Creators and Artists Should Know," Claire provides insights on the ethical, legal, and practical aspects of AI in the creative industry, fostering a learning community.
An advocate for responsible AI use, Claire collaborates with influential creative teams and has trained leaders from renowned LVMH group brands. Her work enhances brand narratives across digital landscapes, continually shaping the future of the creative industry with innovative AI applications.
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In today's episode, we cover the following:
Claire's background in generative AI The tech bro vs. critical side of AI conversation Funny and nuanced things AI spits out Playing with the tools Generating AI videos Can AI and AI generative connect people more in person? What would you tell an 18-year-old new into the workforce what to hone in on? How AI will evolve education Tech advancements Claire predicts will enter the AI space Why you should be on LinkedIn Meta and data protection Balancing leveraging technology with respecting creative work -----------------------
RESOURCES:
Get 10% off on C.A.S.H Camp. Use code: KMAPODCAST Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane  
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GUEST INFO:
To learn more about Claire and Moodelier, follow her on Instagram @ClaireXue, LinkedIn @Claire-Xue-Style and follow Moodelier on Instagram and Facebook @Moodelier and visit their website and subscribe to their newsletter, courses.moodelier.com
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This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
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WORK WITH MKW CREATIVE CO.
 
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
 
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard

Do you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how to transform your feed into a magnet for similar projects you crave.
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In today's episode, we cover the following:
How MKW Creative Co. has changed their social media strategy Piano C brand launch as a campaign How MKW Creative Co creates a content flood AI in branding Creating an effective CTA Collaborating with the client on content Carousels that people want to engage with How to document and showcase your process -----------------------
 
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This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
-----------------------
WORK WITH MKW CREATIVE CO.
 
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
 
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard

What's with the hype on seed cycling? Tune in as Michelle dives in with Kate Morton, the founder of Funk It Wellness, who shares about the benefits of seed cycling and synching your business up with your menstrual cycle. Discover how a sprinkle of seeds can elevate your productivity and how creativity shifts throughout your cycle. Get the scoop on cutting caffeine, the bliss of maca lattes, and how balancing your hormones might be the ultimate business hack.
 
Kate Morton is a Registered Dietitian, founder of Funk It Wellness, SXSW & TEDx speaker, and menstrual health advocate. Kate has a master’s degree in Human Clinical Nutrition and focuses on menstrual health and anti-diet culture education. After completing her studies, Kate moved to New Zealand where she began working with wellness start-ups to develop nutritionally sound products in the “better for you” market. While in New Zealand, Kate started to presume a more holistic way of living that led her to dive deeper into the science of hormones and cyclical living. Kate’s mission is to empower everyone to have autonomy over their bodies and learn to make peace with food and their cycles.
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In today's episode, we cover the following:
Seed cycling and how it affects your menstrual cycle The rise in popularity of seed cycling The origins of Cycle School Phases of the menstrual cycles and their impacts Developing the Funk It Wellness products How caffeine affects hormones Entrepreneurship and mental health Lessons learned in the first five years of entrepreneurship -----------------------
RESOURCES:
Listen to Kate's podcast, Period Chats  
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GUEST INFO:
To learn more about Kate, follow her on Instagram @CarbsAndKate and follow Funk It Wellness on Instagram @Funk.It.Wellness and TikTok @FunkItWellness, and visit their website, FunkItWellness.com
-----------------------
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
-----------------------
WORK WITH MKW CREATIVE CO.
 
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
 
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard

Wondering what's inside the minds of the next generation of brand designers? Or how you can make your portfolio irresistible? This week, Michelle shares the feedback she gave to a class of high school students who took the Kiss My Portfolio Challenge, alongside hot tips for elevating your brand portfolio. Tune in now to start crafting a portfolio that attracts new and fresh opportunities!
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In today's episode, we cover the following:
Inside the Kiss My Portfolio Challenge How the Challenge works The most consistent pieces of feedback given to the high schoolers Creating a cohesive mood board Nailing color palettes Creating logos that are scalable and look good in black & white Considerations for use case Crafting consistent icons and patterns Storytelling your mock-up slides The secret to creating a standout portfolio -----------------------
RESOURCES:
Take the Kiss My Portfolio Challenges Browse MKW Creative Co.'s Lifestyle Products and E-Commerce Brand Portfolio Browse MKW Creative Co.'s Hospitality, Food & Restaurant Portfolio Browse MKW Creative Co.'s Communities & Organizations Portfolio Browse MKW Creative Co.'s Creator's & Creative Services Portfolio Browse MKW Creative Co.'s Events & Merch Portfolio -----------------------
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
-----------------------
WORK WITH MKW CREATIVE CO.
 
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
 
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard

 

Ready to elevate your brand game and attract dream clients? Sit down with Michelle and freelance coach Kiri Mohan to hear them talk all things entrepreneurship and branding. From client boundaries to tips on how to pitch and find inspiration, this conversation is packed with insider tips and real-life success stories. Also, learn how to stay current and avoid imposter syndrome.
 
Kiri Mohan helps women who have a background in the corporate world find freedom and fulfillment by becoming an online freelancer. Her Corporate2Contract course and coaching guides women starting or growing their freelance business to set them up for success, get payment equal to what they were earning in their corporate job, and learn how to stand out in the online world. Kiri believes that there is a way to have a career, a flexible schedule, and get paid what you deserve. When not working on her courses or leading women, she is podcasting (Her Balanced Hustle Podcast & Star Wars Meanderings and Ramblings), drinking tea, and reading books
 
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In today's episode, we cover the following:
Client acquisition through Reddit How Kiri made the transition from corporate to freelancing The uptick in the freelance space How to pitch that will get a result Advice for freelancers at the start of their journey How to study your ideal clients The value of project managers in the freelance space Setting boundaries with your clients Social listening and analyzing competitors -----------------------
RESOURCES:
Snag $100 off Kiri's Corporate2Contract course with the code PODCAST Listen to episode The 4-Hour Workweek—If Books Could Kill Listen to Kiri's podcast episode How to Build a Brand as a Woman Entrepreneur—Her Balanced Hustle -----------------------
Guest info:
To learn more about Kiri and Corporate2Contract, follow her on Instagram @TheKiriMohan, LinkedIn @KiriMohan, or visit her website, Corporate2Contract.com.
 
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WORK WITH MKW CREATIVE CO.
 
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
-----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
 

This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard

How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss!
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In today's episode, we cover the following:
Bumble's history Bumble's relaunch and failed billboard campaign Bumble's apology Why was Bumble's campaign a miss from a marketing standpoint? Instagram's terrible stickers UI/UX JoJo Siwa's personal rebrand Things to be learned with branding  
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WORK WITH MKW CREATIVE CO.
 
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
 
------------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
 
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
 
 
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard