Content On The Go by Pod Paste Pod Paste

Have you ever thought about why your business even exists? What value is your business bringing to the world, and more importantly, to your customers and clients? While these seem to be existential questions, they are necessary ones. Find out the right questions to ask your business and help you identify the right customers and clients on this episode.
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.


Learn more below
For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev
Hosted on Acast. See acast.com/privacy for more information.

Stop. Stop being so efficient and productive. And instead, choose to be effective. And when you do this, you're using the Pareto Principle or the 80-20 rule. Find out why choosing the right customers and clients usually beats finding any and all customers and clients on this episode
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.

Learn more below
For just $95, get 10 content pieces from a single video podcast - here!B2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev
Hosted on Acast. See acast.com/privacy for more information.

Question. What do detectives and small business marketers have in common? They deep dive and research exactly what makes the customers tick. Find out why you should know your customers and clients better than they know themselves and more on this episode
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.

Learn more below
For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev
Hosted on Acast. See acast.com/privacy for more information.

In most games, it's pretty well known that if you can think like your opponent, then you usually will end up having the upper hand. Business is a similar game. If you can think like them, then you'll be there for their next move and then be able to provide value. Find out how you can think like your dream customers and clients to drive sales and more on this episode
In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.

Learn more below
For just $95, get 10 content pieces from a single video podcast - here!Get a free 32-min webinar on video podcasting tips and tricks hereB2B Playbook's Demand Gen CourseThe B2B Playbook with George & Kev
Hosted on Acast. See acast.com/privacy for more information.

In Greek mythology, the God Janice is often depicted with two faces looking at opposite directions, one towards the past and one towards the future.
And in content marketing, you need to be able to look both ways. It's important to look at the past and what's worked before, but also attempt to look at the future and adapt accordingly.
Listen and learn on to find out how to 10x your content reach, volume, value and consistency
What You'll Learn

The importance of looking to the past and future in content marketingBridging the gap between brand, content, and customers10-24xx content reachUsing social media for education and trust-buildingThe five stages of customer awarenessBenefits of content marketing for educationContent stackingPresenting interesting ideas in a casual wayPersonal growth and vulnerability
Time Stamps

01:30 Anticipating the future04:30 Content stacking06:34 DLake Runs Newsletter
Notable Quotables

00:01:30 - "As the famous Wayne Gretzky quote goes, I skate to where the puck is going, not to where it has already been."00:02:30 - "I realized that this framework is applicable to any brand, company, and any industry."00:05:37 - "Let's say content marketing is way more artistic and creative than it is analytics, science and business."
Want to create amazing video podcasts without lifting a finger? We've got the packages to make it happen. Email us at talk@podpaste.com to find out more.

Hosted on Acast. See acast.com/privacy for more information.

We explore four key aspects of becoming a better video podcaster and content marketer.

The first part focuses on the framework for growing a podcast on social media, emphasizing the value of long-form content that provides substance and nourishment. We then delve into the magic of combining AI and real humans in content creationFollowed by proof of someone successfully using these methods to grow their brand. Lastly, we uncover an insightful thought that supports the overall discussion.
Tune in to discover these valuable insights and enhance your podcasting and content marketing skills.

Timestamps of what you will learn
[00:01:34] Long and short-form content.
[00:04:01] The role of storytelling in long-form video content.
[00:07:38] Alex Hermosy's content cascading.
[00:09:46] Consistency is key.

Links & Learnings
Signup for newsletter hereAlex Hormozi $100 million leadsWhere the ice cream vs steak analogy came from with short vs long form content
Hosted on Acast. See acast.com/privacy for more information.