The Marketing Millennials

Daniel Murray
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The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

  1. 294 - Marketing for Good: Non-Profit Guide with Vivian Borja, CMO of Food For the Poor

    1 DAY AGO

    294 - Marketing for Good: Non-Profit Guide with Vivian Borja, CMO of Food For the Poor

    Let’s get real: marketing for non-profits is an underserved category and not talked about enough.  In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat.  What strategies should non-profits use? How do you get your name out there when there are millions of non-profits across the country? Plus, we dive into what REALLY makes people happy and how happiness can often be a great motivator in marketing and motivation.  If you’re ready to learn something new about marketing, this is the episode for you. Follow Vivian: LinkedIn: https://www.linkedin.com/in/vivian-borja-a831791/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    43 min
  2. MARKETING MEDICINE SERIES 👨🏼‍⚕️| Navigating Layoffs and Maximizing Impact with Ryan Glanzer | Episode 3

    3 DAYS AGO

    MARKETING MEDICINE SERIES 👨🏼‍⚕️| Navigating Layoffs and Maximizing Impact with Ryan Glanzer | Episode 3

    What do you do when headcount is reduced, but growth goals keep climbing? In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources.  Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the whole organization. Ryan shares current challenges and opportunities when this happens.  Plus, we talk about burnout. And for many people, burnout can come fast if you’re taking on a larger workload. How do you power through? How can you put things in perspective?  If you’re a marketer who's been impacted by changing organizational numbers and duties, you’re not alone. This episode is for you.  Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Ryan: LinkedIn: https://www.linkedin.com/in/glanzerr/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    29 min
  3. 293 - The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim

    4 DAYS AGO

    293 - The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim

    There’s a new disruptor in advertising and marketing… And it’s two millennials going after Gen Z.  In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me.  Also, we talk about things marketers should be thinking about: authenticity and experiences. Authenticity is all about finding a good fit for the brand and experiences in real life drive shared history, not just phone scrolling. What can your brand do to get your customers more experiences?  Plus, Gen Z are more likely to try new products and brands vs. their older counterparts who are brand loyal. How does Claim leverage this? If you’re interested in marketing to Gen Z in an honest and exciting way, this is the episode for you.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Luke: LinkedIn: https://www.linkedin.com/in/lukedewilde/ Follow Sam: LinkedIn: https://www.linkedin.com/in/samobletz/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    48 min

  4. 5 DAYS AGO

    SPECIAL SERIES: Instagram Marketing Hacks (➕Do Stories and Hashtags Actually Matter?) | Bathroom Break #30 🚽

    So, what’s your Instagram brand strategy? What should marketers do on the app? Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content. Jay also asks an important question: should you be sharing things to your story? ABSOLUTELY. Places where you can reshare content and interact with your audience are a goldmine for engagement.  If you’re a marketer who’s short on time, this episode of Bathroom Break is for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    11 min
  5. 292 - How to Research and Leverage Social Trends (BookTok is Doing WHAT? 📚) with Lindsey Reeder of HarperCollins Publishers

    15 NOV

    292 - How to Research and Leverage Social Trends (BookTok is Doing WHAT? 📚) with Lindsey Reeder of HarperCollins Publishers

    Here’s something readers don't really want to admit… TikTok helps books remain relevant today.  In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse.  Plus, there’s an influx of self-published authors and traditional publishers coming together to market their work directly towards the BookTok crowd. Working directly with authors to give their brands and books more visibility? It’s a recipe for success.  Also, we discuss how Reddit is having its moment in the book world…and how YOU can play a part in how publishing moves forward.  If you love marketing, books, research, and social media trends, this is the episode for you. 📚 Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Lindsey: LinkedIn: https://www.linkedin.com/in/lindsey-reeder-b19b0544/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    41 min
  6. MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2

    13 NOV

    MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2

    I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore.  In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities? Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed.  Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform. Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Jasper: LinkedIn: https://www.linkedin.com/in/jaspermartens/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    35 min
  7. 291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group

    12 NOV

    291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group

    If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why: 💰They usually have a higher income than their younger counterparts 🛍️They usually have more disposable income 👏They’re brand loyal In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts.  There’s a couple of roadblocks: How can we convince them that ecom is safe and secure? If we move things like makeup from department stores to online, how will they get their traditional touch points? Sara shares her thoughts and strategies.  This isn’t a topic we’ve ever covered before—give it a listen if you’re a marketer for any age.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Sara: LinkedIn: https://www.linkedin.com/in/saramitzner/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    37 min

  8. 11 NOV

    SPECIAL SERIES: Using AI to YOUR Advantage ⇐ Using ChatGPT In Real Life??| Bathroom Break #29

    You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments.  No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too.  In this short ‘n sweet Bathroom Break, Jay and Daniel dive into AI features that are usually underutilized, like the image upload feature and A/B testing. Sure, AI won’t spit out a perfect piece of content…but it can help you make decisions without having to start from scratch.  If you want to learn more about how AI can work to your advantage in a short amount of time, this episode is for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    10 min
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About

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

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