10,000 TACOS‪®‬ Isidro Salas

  Authenticity used to be a word with significant meaning, but I think it has now become subjective and often exploited as a marketing tool. I once tweeted, "The closer you come to making it from scratch, the more authintic it will be." And that tweet reflected my beliefs at that time. The belief in the value of effort and craftmanship. Howeveer, a friend's perpective, based on the "abuelita principle," has challenged my assertion. Or at least that's how it felt when he replied, "Authenticity is a myth!" His point was valid. He argues that what we consider authentic is deeply personal and tied to our earliest experiences, such as the food cooked by one's grandmother. Since everyone's experiences and memories differ, defining authenticity universally becomes impossible. This, he says, makes authenticity more of a personal opinion than objective truth. 
The idea of authentic Mexican cuisine illustrates the subjective nature of authenticity. If you believe your grandmother's cooking is the best, no other dish will measure up. Moreover, not every grandmother's cooking is exceptionally good or unique, adding to the complexity. This subjectivity has, in my view, turned authenticity into a marketing buzzword, reducing it to a myth. Marketers use it to attract attention but often deceive consumers. Despite this, I still believe that making something from scratch brings it closer to being authentic. While others may see this as just my opinion, it retains some of its original significance for me.
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TAQUOTE: “Flipping tortillas with your bare hands is authenticity!” 
 
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Today on the show, I want to share a recent internal conflict that inspired me to create a reaction video on TikTok. The video featured a Mexican lady making tacos, but they weren't just any tacos; they were White People Taco Night tacos. This stirred feelings of sadness and internal conflict within me.
However, this experience also led me to some podcast therapy. During this episode, I was reminded of the struggle encapsulated by the phrase "Ni de aquí ni de allá" (not from here nor from there). I came to realize that Mexicans making white people tacos isn't a bad thing; it should be embraced. It's akin to blending English and Spanish to create Spanglish.
So, instead of getting upset about how someone makes tacos, I've learned it's always better to be like the tortilla in a taco—open and ready to embrace it all!
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TAQUOTE: “Be like the tortilla and a taco, be open and take it all in!” 
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Today on the show, I delve into personal stories and the life lessons I learned from my dad, especially as he faced dementia. We'll explore the profound impact these lessons have had on my life and how they've inspired positive changes. Join me as I reflect on the question, "Who are you?" and share how this journey has influenced my self-discovery and growth.
But we start with a confession and how that’s leading me to question my growth on some social platforms.
Finally, I tell you of the little device my dad used to use to dispense change and how I’m trying to use that device metaphorically.
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TAQUOTE: “A taco with no tortilla is not a taco at all!” 
 
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Today on the show, I want to share with you the extraordinary power of tacos. Now, this is a kind of force that isn't visible to the eye. I remember as a kid, when I looked up the definition of work, it said, "Work is the ability to produce power!" Well, the power of tacos definitely requires some work, and this work manifests in numerous ways.
It's a force that's somewhat elusive, hard to put into words. But I'm going to give it my best shot. I'll do so by sharing a recent experience that allowed me to take a step back and really appreciate how the power of tacos works. And by the end of this, I hope you'll be pondering how the power of tacos might be at play in your own life — and guess what? You might not even need tortillas for it to work its magic.
 
 
 
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TAQUOTE: “Faith is believing in good when surrounded by bad!” 
 
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Today on this episode I want to revisit what carne asada means, as it relates to getting together. If you ever get invited to a carne asada consider yourself special. That event is seasoned and the experience would just make it taste better.
I also want to tell you what this meat, or rather the saying, “carne asada” really means to me. How my experience moving to the United States helped shape how I see this meat and more importantly, how it has helped shape my life.
Carne asada just makes everything better.
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TAQUOTE: “When life throws you a cow, make carne asada!” 
 
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Taco Freakin Holders  
 
Today on this episode we explore my opinion of taco holders. Not going to lie, I freakin hate them. I think taco holders are superfluous at best and colonial hierarchy at worst. But on this episode we’ll just focus on the good.
 
I tell you a quick story of how taco holders are like scheduling apps that don’t work if you are not going to deliver on what was promised.
 
I also flip the tortilla and tell you about a recent trip to Kansas City, Missouri. On this trip, my wife and I went to a highly recommended barbeque spot that served me two pork belly tacos made of flour tortillas and served on taco holders. In short, I was served……..  And it made me change my mind (just a little) about taco holders.  
 
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TAQUOTE: “There are tacos that delight the eye but don’t captivate the heart!” 
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