1 hr 7 min
The Art Of The Beer Label w/Rockets Are Red's Jeffrey Everett Head Retention
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- Food
Are beer labels more important than the beer itself? Maybe?For many, the beer label is the introduction to the beer or even the brewery. So nailing the label is vital. Designer Jeffrey Everett of Rockets Are Red joins Roche and Lashelle to give insight on how much thought should go into making labels for beer, what the beer label design process entails, the difference between "art" and "branding," and so much more.Jeff also shares stories from his career as a designer who has worked with ever...
Are beer labels more important than the beer itself? Maybe?For many, the beer label is the introduction to the beer or even the brewery. So nailing the label is vital. Designer Jeffrey Everett of Rockets Are Red joins Roche and Lashelle to give insight on how much thought should go into making labels for beer, what the beer label design process entails, the difference between "art" and "branding," and so much more.Jeff also shares stories from his career as a designer who has worked with ever...
1 hr 7 min