33 min
#8.3: Adam Grossman, Boston Red Sox CMO Heard About
-
- Society & Culture
MLB Opening Day 2021 series: A conversation with Adam Grossman, the chief marketing officer of the Boston Red Sox, about some memorable marketing moments - including the (in)famous beards of 2013 - and what it was like for him when the team traded away an MVP-level player (Mookie Betts) and rehired a controversial manager (Alex Cora).
MLB Opening Day 2021 series: A conversation with Adam Grossman, the chief marketing officer of the Boston Red Sox, about some memorable marketing moments - including the (in)famous beards of 2013 - and what it was like for him when the team traded away an MVP-level player (Mookie Betts) and rehired a controversial manager (Alex Cora).
33 min